Die vorliegende Studie untersucht, welche Komponenten der Dienstleistungsqualität einen Einfluss auf die Zufriedenheit und Verhaltensabsichten von Mitgliedern in deutschen Reitvereinen haben. Für diese Untersuchung wird ein Strukturgleichungsmodell aufgestellt und das Partial Least...

Die Qualität einer Dienstleistung vor der Inanspruchnahme zu beurteilen, ist für Kunden nicht leicht. Dieser Beitrag untersucht mögliche Qualitätsindikatoren von Reitschulen in Deutschland und versucht, Qualitätsunterschiede zwischen Reitschulen herauszufinden. Die Daten für die...

This study examines the willingness-to-pay (WTP) and the willingness-to-work (WTW) of German riding club members for an overall quality improvement. Therefore, German riding club members were asked via an online questionnaire. As far as the author knows, this study is the first to include the...

Sports events have been used to promote host communities in the global marketplace. A model of strategic leveraging of sport events was created by Chalip (2004), where one of the strategic goals is to “enhance host´s destination image”. This paper presents the findings of a research related...

The destination is the basic unit of analysis and management action, and yet it is recognisably the most difficult unit to manage and market. As global competition increases and consumers become more skilled and empowered, destinations striving for survival and competitiveness in the marketplace...

El presente artículo recoge y analiza los resultados de un proyecto de investigación que versa sobre posibles sinergias entre el sector turístico y el sector audiovisual en España. Para ello, a través de la técnica cualitativa de la entrevista en profundidad se ha entrevistado a expertos y...

The network choice revenue management problem models customers as choosing from an offer-set, and the firm decides the best subset to offer at any given moment to maximize expected revenue. The resulting dynamic program for the firm is intractable and approximated by a deterministic linear...

The study aims to investigate the impact of customer relationship marketing (CRM) on costumers' Image for Jordanian Five star Hotels. The survey method was used the application of a self administrated questionnaire which was distributed to a convenience sample amounting 500 customers: 366...

Firms' incentives to manufacture biased user reviews impede review usefulness. We examine the differences in reviews for a given hotel between two sites: Expedia.com (only a customer can post a review) and TripAdvisor.com (anyone can post). We argue that the net gains from promotional reviewing...

Las cifras de visionado de televisión aumentan, así como el interés por ciertos productos audiovisuales, entre ellos las series de ficción. Los espectadores se sienten atraídos por todo lo que las rodea, ya sea trama, personajes, actores o incluso lugares de grabación. De ahí el que...