Achieving an integrated cultural and historic tourism offer is the main direction of thetourism development strategy for the Alba Iulia Fortress. The practice of implementing any strategyshows us that during this process a series of complementary or even antithetic projects and visions...

In the recent years, competitiveness has become one of the common conceptsemployed to approach and describe the sustainable development of the travel and tourism industry.Competitiveness of the travel and tourism industry, like of the tourist destinations, is defined takinginto consideration a...

Tourism is an activity carried on by individuals, which is usually enjoyed, and tobetter understand this economic phenomenon we must understand the person’s behaviour – thepsychology of tourists and of those who could become tourists. Knowing how individuals makedecisions and how they...

Using Marketing in Tourism creates a clear view about the real state of developing Tourisms offers and its effects, dealing with marketing elements through Promotion and Distribution of Tourism’s product. The purpose of using Marketing concept in Tourisms activity is to stimulate and to help...

Accomplishing efficient communication on tourist markets means efficiently developing and operating a communication system, that is designing and implementing an adequate structure of communication activities. Tourist organizations must have a communication strategy according to communication...

The analysis of the competitive advantages of 4-star hotels (the island of Tenerife, Spain) for Russian tourists, with the use of parametric indicators and the calculation of the price of indifference. " The conclusions and proposed recommendations.

The results of research on pricing tourist product: vacation apartments - hotels in Tenerife (Spain) for Russian tourists. The following use of the technique of "price of indifference" to identify competitive advantages.

Parametrical indicators analyzed for group of hotels on "price of indifference". Made recommendations on pricing and development of competitive advantage in the tourist product: rest in a selected group of hotels in Tenerife (Spain) for Russian tourists.

Considering the current issues the urban centers are dealing with, the amplified city competitiveness and the increased demand of qualitative public services, it appears the need to apply new urban management approaches, more oriented toward the market and the current needs of the city. The...

This study follows the development of the Bulgarian tourism, researches its problems and gives suggestion for improvement. The tourism in Bulgaria is one of the most developing branches during the past years. Despite of that, this research shows the existence of many problems. Mainly the...