Showing 1 - 10 of 12
Persistent link: https://www.econbiz.de/10010560543
The diffusion of ICT technologies, the increased customer heterogeneity, the spreading of differentiation strategies and the emerging form of convergent competition lead firms to explore different channels to interact with consumers. Such innovations drive managers to develop a multichannel...
Persistent link: https://www.econbiz.de/10008503980
<i> Dinamiche di sistema del consumerismo in Italia </i> (di Francesco Ricotta) - ABSTRACT: Despite the growing attention to consumer policy and consumerism, many markets are still characterized by high consumers’ vulnerability. Consequently, public authorities, consumer associations and consumer...
Persistent link: https://www.econbiz.de/10011066670
Starting from a literature analysis on the main drivers for technology transfer performance, this paper provides a multiple case analysis on technology transfer offices (TTOs) in European universities, by developing a benchmarking analysis of some successful experiences. The paper proposes a...
Persistent link: https://www.econbiz.de/10011107134
Il paper considera il rilievo che oggi la comunicazione e l’esperienza di marca in-store rivestono in ambito retail. Attraverso uno schema concettuale l’autore mette in evidenza come la funzione mediatica svolta dal punto vendita sia oggi prominente rispetto alla stessa funzione commerciale....
Persistent link: https://www.econbiz.de/10010812018
This paper extends current thinking on the relationship between consumers and the retail environment by assessing a theory of consumer-environment interaction that reinterprets arousal and dominance, two dimensions of the PAD model (Mehrabian, Albert, Russel, James A., An approach to...
Persistent link: https://www.econbiz.de/10008488746
The current study introduces a conceptual distinction between two types of unplanned purchases—impulse purchases (i.e., spontaneous decisions triggered affectively) versus opportunistic purchases (i.e., rational decisions elicited by stimulus exposure)—grounded in separate dynamics of the...
Persistent link: https://www.econbiz.de/10011155228
Persistent link: https://www.econbiz.de/10010560515
Are firms competing in a new world of frictionless e-commerce or is the Internet a pricer's paradise? It is not safe, at the moment, to say that the Internet is lowering online prices, decreasing price dispersion and increasing online customer price sensitivity. The strategic issue for firms...
Persistent link: https://www.econbiz.de/10009211653
Persistent link: https://www.econbiz.de/10010812021