Bottala, Lourdes Cauzo; Camacho, María Ángeles Revilla - In: The Service Industries Journal 33 (2013) 7-8, pp. 694-704
This work analyzes the dynamic effect of market orientation (MO) on organizational performance, both in the long term and in the short term. The performance was measured by the sales growth and profitability. The methodology used is innovative as it quantifies the MO with a qualitative...