An Internet survey was administered (14-17 May 2010) to 1210 consumers who had active Facebook, Twitter, or blog …

This paper highlights the specific way for companies in high tech industry to develop their marketing activity. The … a qualitative marketing research based on the opinions of managers from high technology industry on specific marketing …

marketing research techniques. In parallel, the IT&C community has developed in the last two decades its own type of research ….software products. This article aims at finding the right place for usability testing and usability professionals in the marketing … community, as well as drawing a wider picture, from a marketing research perspective, on one of the most popular topics in IT …

Social media and social media marketing are real challenges to holistic marketing management approach focusing on real … money. Social media marketing relies on its similarity to word of mouth marketing which has always been praised for its … effectiveness. Social media marketing can be faster and cheaper that other forms of marketing, and should be integrated with the …

Social media and social media marketing are real challenges to holistic marketing management approach focusing on real … money. Social media marketing relies on its similarity to word of mouth marketing which has always been praised for its … effectiveness. Social media marketing can be faster and cheaper that other forms of marketing, and should be integrated with the …

The trend toward internet marketing has been going on since the internet went graphical in 1993 and Amazon began … internet marketing in 1999 at San Francisco State University. Over the last dozen years he has taught undergraduate and …

The article is devoted to the peculiarities of using the tools of social media marketing in the management of small …