Franchising is an important form of entrepreneurship, but literature explaining franchising strategy and performance is scarce. This study adapts the resource-based view and relationship-marketing theory to explain franchising strategy and performance differences in chain stores. This study...

Advocates of management of service innovation see this area as a new and promising research field. As services are increasingly becoming driving forces of economies, the introduction of new services to satisfy customer needs is becoming a critical issue for managers. This research attempts to...

This study investigates whether firm entrepreneurship, learning orientation, and R&D innovation strategy are in terms of predicting future performance in the biotechnology industry context. Over the past three decades developing countries such as Taiwan have shifted from a manufacturing-based...

This study considers the role of global marketing strategy and its relation to market orientation, international experience, and performance in the high tech products context. Knowledge of this important domain of global marketing strategy and performance remains limited. In this respect, the...

This study examines the antecedents of purchase intention and the relation between purchase intention and image, risk, value, and perceived usefulness in the electric motorcycle market. The paper investigates a number of important questions concerning how image, risk, value, and perceived...

This study examines antecedents of visit intention for foreign tourists. The article explores the relationship of visit intention with brand image, functional attachment, motivation, experiential activities, and agriculture product sales in the leisure farm context. The study identifies five key...