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STEREOTYPES IN CONSUMERS’ PRODUCT EVALUATION BASED ON THE COUNTRY-OF-ORIGIN
STOENESCU, Roxana-Denisa G. - In: SEA - Practical Application of Science (2014) 5, pp. 623-630
This paper focuses on the concept of country-of-origin and its effects on consumers’ product evaluation process. Given the increasingly competition in the context of a global market, nowadays it has become a difficult task to create and maintain a sustainable competitive advantage. Consumers...
Persistent link: https://www.econbiz.de/10011079569
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Ambivalence toward a country and consumers’ willingness to buy emblematic brands: The differential predictive validity of objective and subjective ambivalence measures on behavior...
Russell, Cristel; Russell, Dale; Klein, Jill - In: Marketing Letters 22 (2011) 4, pp. 357-371
Persistent link: https://www.econbiz.de/10009403217
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The role of (foreign?) culture on consumer buying behaviour: What changes when living abroad?
Lichy, Jessica; Pon, Kevin - In: Transnational Marketing Journal 1 (2013) 1, pp. 5-21
Contemporary notions of marketing - such as international subcultures, the Information Society and the global village - would lead us to believe that consumers have access to and consume an abundance of products from different countries. In the light of increasing standardisation by global...
Persistent link: https://www.econbiz.de/10010901838
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Runway logic: "Y" Generation Y prefer fashion brand over country-of-origin
Tjandra, Nathalia C.; Omar, Maktoba; Robert L. Williams, Jr. - In: Transnational Marketing Journal 1 (2013) 1, pp. 22-40
With approximately 1.38 billion, Generation Y are currently in the job market or about to enter the job market, they are increasingly taking over the spending power of the previous generation, the Baby Boomers. The purpose of this qualitative study was to explore the impact country-of-origin...
Persistent link: https://www.econbiz.de/10010901839
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The effects of 'country-of-origin' and 'corporate image' on the perceptions of product quality and purchase intention
Lee, Jung-Wan; Tai, Simon W. - In: World Review of Entrepreneurship, Management and … 2 (2006) 4, pp. 335-350
This study analyses how consumer perceptions on the quality of products are influenced by the marketing appeals of multinational firms and by the country-of-origin effects. It presents findings derived from the results of country-of-origin effect, corporate image, its brand image and purchase...
Persistent link: https://www.econbiz.de/10008564396
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The effects of 'country-of-origin' and 'corporate image' on the perceptions of product quality and purchase intention
Lee, Jung-Wan; Tai, Simon W. - In: World Review of Entrepreneurship, Management and … 2 (2006) 4, pp. 335-350
This study analyses how consumer perceptions on the quality of products are influenced by the marketing appeals of multinational firms and by the country-of-origin effects. It presents findings derived from the results of country-of-origin effect, corporate image, its brand image and purchase...
Persistent link: https://www.econbiz.de/10005753553
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The Impact of Country-of-Origin, Ethnocentrism and Animosity on Product Evaluation: Evidence from Romania
LICSANDRU, Tana Cristina; SZAMOSI, Leslie T.; … - In: Management Dynamics in the Knowledge Economy Journal 1 (2013) 2, pp. 259-277
Purpose: The aim of the research is to identify whether product country image influences consumption patterns and purchase decisions of Romanian consumers, as well as to identify stereotypes regarding foreign products. Furthermore, the study aims to provide clear evidence regarding Romanian...
Persistent link: https://www.econbiz.de/10011133318
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The democratic output legitimacy of international organizations
Steffek, Jens - Abteilung "Global Governance", Wissenschaftszentrum … - 2014
In this article I discuss output legitimacy as a category of normative analysis of international organizations (IOs). I … first take issue with the widespread view that output legitimacy is just a synonym for organizational effectiveness or … efficiency, and unrelated to democracy. Against this view, I argue that output legitimacy has an important democratic dimension …
Persistent link: https://www.econbiz.de/10010980637
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Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach
Wilson, Jonathan A.J.; Hollensen, Svend - In: International Journal of Business Performance Management 14 (2013) 1, pp. 67-94
Customer lifetime value (CLV) is an established relationship marketing-centric approach to evaluating performance: based upon the significance of a customer, and what resources should be allocated towards maintaining relations - beyond short-term transactional views. The conceptual argument...
Persistent link: https://www.econbiz.de/10010669232
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Creating revenue via Organisational 'Brandpression' Management (OBpM): a marriage of brand management and impression management in professional sport
Agyemang, Kwame J.A.; Williams, Antonio S. - In: International Journal of Revenue Management 7 (2013) 2, pp. 171-181
marketplace. We identify key areas that professional sport organisations should focus on in order to accomplish this: legitimacy …
Persistent link: https://www.econbiz.de/10010816763