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Advertising on Social Network Sites: A Structural Equation Modelling Approach
Saxena, Anant; Khanna, Uday - In: Vision 17 (2013) 1, pp. 17-25
Social networking sites (SNSs) emerged as one of the most powerful media for advertising across the globe. Globally …, companies are shifting a larger pie of their advertising budgets towards social networking sites for better reach and … implications of different variables in advertisements on the delivery of advertising value to the respondents. Confirmatory factor …
Persistent link: https://www.econbiz.de/10011137563
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The reasons for the resignation of activity on social networking sites
Szymkowiak, Andrzej - International Institute of Social and Economic Sciences - 2014
More than 628.8 million people aged 18-34 years have a Facebook account. After more than a decade of functioning of the social networking site, its further development is dependent, inter alia, of user loyalty and willingness to continue actively use this tool of communication. Popularity portal...
Persistent link: https://www.econbiz.de/10011209957
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The effects of information sharing and interactivity on the intention to use social networking websites
Pai, Fan-Yun; Yeh, Tsu-Ming - In: Quality & Quantity: International Journal of Methodology 48 (2014) 4, pp. 2191-2207
Social networking sites (SNSs), which satisfy the primary demands of making friends, learning, and shopping, and are inseparable from human life, have been booming in recent years that domestic or international websites have endeavored to have users access to their websites. This study proposed...
Persistent link: https://www.econbiz.de/10010793924
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Paradoxes of social networking sites: an empirical analysis
Zhuang, Weiling; Hsu, Maxwell K.; Brewer, Kristen L.; … - In: Management Research Review 36 (2013) 1, pp. 33-49
Purpose – The purpose of this paper is to better understand the relationships between the paradoxes of social networking sites (SNSs) and users' loyalty toward these websites. Design/methodology/approach – This study surveyed 180 students enrolled in graduate and/or undergraduate level...
Persistent link: https://www.econbiz.de/10010814963
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How humor in advertising works: A meta-analytic test of alternative models
Eisend, Martin - In: Marketing Letters 22 (2011) 2, pp. 115-132
Persistent link: https://www.econbiz.de/10009150348
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Trust in Label Information to Recuperate Consumer's Confidence for Meat: A Compared Analysis among Canada, Italy, and Spain
Rosa, Franco; Sanchez Garcia, Mercedes; Barrena … - European Association of Agricultural Economists - EAAE - 2006
The analysis consisted in a field experiment performed by testing the opinions of different consumers groups: two of them located in the European Regions respectively: Friuli-Venezia-Giulia in Italy and Navarra in Spain; a third one located in the Ontario region, Canada. The data were processed...
Persistent link: https://www.econbiz.de/10004988985
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Confidence via correction: The effect of judgment correction on consumer confidence
Petersen, Francine Espinoza; Hamilton, Rebecca - European School of Management and Technology (ESMT) - 2013
judgments. We find that source credibility moderates the effect of correction on confidence: correction decreases confidence … when a product recommendation comes from a high credibility source but increases confidence when the same message comes … from a low credibility source. As a result, correction increases the effectiveness of recommendations from low credibility …
Persistent link: https://www.econbiz.de/10011014322
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Hybrid Advertising Auctions
Zhu, Yi; Wilbur, Kenneth C. - In: Marketing Science 30 (2011) 2, pp. 249-273
Facebook and Google offer hybrid advertising auctions that allow advertisers to bid on a per-impression or a per …-click basis for the same advertising space. This paper studies the properties of equilibrium and considers how to increase …
Persistent link: https://www.econbiz.de/10009218485
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The Effect of Word of Mouth on Sales: Online Book Reviews
Mayzlin, Dina; Chevalier, Judith A. - School of Management, Yale University - 2003
The creation of online consumer communities to provide product reviews and advice has been touted as an important, albeit somewhat expensive component of Internet retail strategies. In this paper, we characterize reviewer behavior at two popular Internet sites and examine the effect of consumer...
Persistent link: https://www.econbiz.de/10005586868
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Click Fraud
Wilbur, Kenneth C.; Zhu, Yi - In: Marketing Science 28 (2009) 2, pp. 293-308
advertising industry would benefit from using a neutral third party to audit search engines' click fraud detection algorithms. …
Persistent link: https://www.econbiz.de/10008788179