Hybrid Advertising Auctions
Year of publication: |
2011
|
---|---|
Authors: | Zhu, Yi ; Wilbur, Kenneth C. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 30.2011, 2, p. 249-273
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | advertising | auctions | Internet marketing | search advertising |
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