Narrow search
Showing 1 - 10 of 2,715
Cover Image
Dominica; Poverty Reduction Strategy Paper
International Monetary Fund (IMF); International … - 2006
The Growth and Social Protection Strategy (GSPS) provides the framework for Dominica’s economic and social policies over the next five years and sets out the macroeconomic framework; the growth strategy, including the enabling environment for private enterprise and sectoral strategies;...
Persistent link: https://www.econbiz.de/10011244873
Cover Image
ОСОБЕННОСТИ РАЗВИТИЯ СПОРТИВНОГО ТУРИЗМА В РОССИЙСКОЙ ФЕДЕРАЦИИ
ГВАРЛИАНИ Т.Е.; ЧЕРЕМШАНОВ С.В. - In: TERRA ECONOMICUS 10 (2012) 3, pp. 72-75
Развитие научной базы организации спортивного туризма востребуется ростом его популярности, необходимостью эффективного использования сети создаваемых...
Persistent link: https://www.econbiz.de/10011218675
Cover Image
AN EXPLORATORY RESEARCH ON RELATIONSHIPS WITH STAKEHOLDERS IN INNOVATION
Boier, Rodica - In: Studies and Scientific Researches. Economics Edition (2013) 18
High levels of product innovation activity are occurring through key companies leading and developing stakeholders networks. Thus, an innovating company will be always interested to know the degree to which component suppliers are willing to form partnerships by participating in its new products...
Persistent link: https://www.econbiz.de/10010737138
Cover Image
Beyond sporadic actions: How to approach multi-party stakeholder collaboration in service development
Tossavainen, Päivi J. - In: jbm - Journal of Business Market Management 6 (2013) 4, pp. 171-191
The adoption of service-dominant logic (SDL) suggests inter-organizational collaboration and interdependencies during the development of service. Thus, integrating resources is of essence. This paper promotes the value of various stakeholders in developing services. It discusses how to approach...
Persistent link: https://www.econbiz.de/10010980937
Cover Image
Customer's potential value: The role of learning
Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: jbm - Journal of Business Market Management 6 (2013) 1, pp. 1-21
Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...
Persistent link: https://www.econbiz.de/10010980938
Cover Image
Creating value through relationships: A critical contribution from social marketing
Marques, Susana Vasconcelos - In: International Review on Public and Nonprofit Marketing 6 (2009) 1, pp. 95-96
Persistent link: https://www.econbiz.de/10008552368
Cover Image
Rethinking customer relationships
Bettencourt, Lance A.; Blocker, Christopher P.; … - In: Business Horizons 58 (2015) 1, pp. 99-108
Success in business markets demands going beyond satisfactory exchanges with customers. Conventional wisdom therefore dictates that firms must build close customer relationships. Yet, unfortunately, the meaning of a close relationship from the customer's viewpoint can get lost in translation. We...
Persistent link: https://www.econbiz.de/10011191149
Cover Image
Re-Conceptualizing Value-Creation From Industrial Business Logic to Service Business Logic
Pekka, Helle - Hanken Svenska Handelshögskolan - 2010
There is an urgent interest in marketing to move away from neo-classical value definitions suggesting that value creation is a process of exchanging goods for money.<p> In the present paper, value creation is conceptualized as an integration of two distinct, yet closely coupled processes. First,...</p>
Persistent link: https://www.econbiz.de/10009369222
Cover Image
Towards Service Logic: The Unique Contribution of Value Co-Creation
Grönroos, Christian - Hanken Svenska Handelshögskolan - 2009
The underpinning logic of value co-creation in service logic is analysed. It is observed that three of the ten foundational premises of the so-called service-dominant logic are problematic and do not support an understanding of value-co-creation and creation that is meaningful for theoretical...
Persistent link: https://www.econbiz.de/10008540910
Cover Image
Kundenintegration bei Finanzdienstleistungen
Enke, Margit; Poznanski, Steffi - Fakultät Wirtschaftswissenschaften, Technische … - 2005
Zur Erstellung maßgeschneiderter Dienstleistungen ist die Mitwirkung des Kunden (Kundenintegration) unerlässlich. Dem … Management von Kundenintegration auf Anbieterseite wird jedoch in der Praxis zu wenig Bedeutung beigemessen. Sie hat aber … fundmentalen Einfluss auf die Effizienz und Effektivität der Leistungserstellung. Der vorliegende Beitrag stellt Kundenintegration …
Persistent link: https://www.econbiz.de/10009207067