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Mental and Ethical Aspects in Juvenile-Oriented Brand Development
Shubin Aleksandr A.; Krivonos Alina A. - In: Business Inform (2012) 12, pp. 316-320
unsteady equilibrium, a matrix of dual-targeting trademark creation is developed. …
Persistent link: https://www.econbiz.de/10010855614
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MENTAL AND ETHICAL ASPECTS IN JUVENILE-ORIENTED BRAND DEVELOPMENT
SHUBIN ALEKSANDR A.; KRIVONOS ALINA A. - In: Бизнес Информ (2012) 3, pp. 316-320
unsteady equilibrium, a matrix of dual-targeting trademark creation is developed. …
Persistent link: https://www.econbiz.de/10011215993
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Counter hegemony, newspapers and the origins of anti-colonialism in French India
Chapman, Jane - In: International Journal of Social Economics 38 (2011) January, pp. 128-139
Purpose – The purpose of this paper is to reveal the contribution of counter-hegemonic communications towards the origins of anti-colonialism in French India during the years 1935-1937 and thereby to illuminate the relationship between press, economics and ideology in a colonial context....
Persistent link: https://www.econbiz.de/10009131045
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THE DISTRIBUTION NETWORK DEVELOPEMENT IN PRINT MEDIA
Iordache, Loredana; Criveanu, Radu; Nicolae, Cernăianu - In: Annals - Economy Series 3 (2012) September, pp. 141-149
newspaper circulation and advertising. The research taken into account trends and developments worldwide print media as well as … was conducted through a case study on regional newspaper,, Gazeta de Sud'' The main problems analyzed were decreasing … number of newspapers, or their transition from printed version online format. The paper is mainly focused on some practical …
Persistent link: https://www.econbiz.de/10010611282
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A Note on Pricing and Efficiency in Print Media Industries
Kaiser, Ulrich - Zentrum für Europäische Wirtschaftsforschung (ZEW) - 2002
for advertising space. This paper develops a realistic, yet simple, model of print media industries. In contrast to … earlier studies, it takes into account that print media firms can neither set advertising space nor its price. A main finding … overstated since a print media firms? cover pricing is limited by its feedback on advertising demand. …
Persistent link: https://www.econbiz.de/10005097914
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The Perils of Behavior-Based Personalization
Zhang, Juanjuan - In: Marketing Science 30 (2011) 1, pp. 170-186
"Behavior-based personalization" has gained popularity in recent years, whereby businesses offer personalized products based on consumers' purchase histories. This paper highlights two perils of behavior-based personalization in competitive markets. First, although purchase histories reveal...
Persistent link: https://www.econbiz.de/10009218470
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THE STRATEGIC MARKETING PLAN - AN ESSENTIAL TOOL FOR ALL SMALL AND MEDIUM ENTERPRISES (SME)
Negricea, Costel; Dumitru, Nicoleta; Edu, Tudor - In: Holistic Marketing Management 1 (2011) 2, pp. 36-45
At present, due to the highly competitive environment and a more than ever demanding customer, the marketing approaches considered by the small and medium enterprises (SMEs) must be split into strategic and tactical tools. The first ones must outline the directions, objectives and paths...
Persistent link: https://www.econbiz.de/10010667259
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Vanraj Mini-Tractors: Is Small Beautiful?
Modi, Pratik - In: Asian Case Research Journal (ACRJ) 12 (2008) 02, pp. 141-160
. This case is useful for exploring segmentation and targeting decisions in marketing. … farmers better, but his colleagues wanted him to think further before selecting any particular market segment for targeting …
Persistent link: https://www.econbiz.de/10005050920
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—Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool
Natter, Martin; Mild, Andreas; Wagner, Udo; Taudes, Alfred - In: Marketing Science 27 (2008) 4, pp. 600-609
. In cooperation with the management, we implemented and tested a new segmentation, targeting, and positioning tool, which …
Persistent link: https://www.econbiz.de/10008787562
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HE STRATEGIC MARKETING PLAN- AN ESSENTIAL TOOL FOR ALL SMALL AND MEDIUM ENTERPRISES (SME)
NEGRICEA, Costel; DUMITRU, Nicoleta; EDU, Tudor - In: Holistic Marketing Management Journal 1 (2011) 2, pp. 31-40
At present, due to the highly competitive environment and a more than ever demanding customer, the marketing approaches considered by the small and medium enterprises (SMEs) must be split into strategic and tactical tools. The first ones must outline the directions, objectives and paths...
Persistent link: https://www.econbiz.de/10010894434