Against the background of increasing political importance of organic farming combined with market potential for organic food, especially concerning conventional retailers, this article aims to improve organic marketing for retailers by means of product-specific analysis of consumers’...

El Análisis Conjunto se ha convertido en una técnica habitual en la estimación de las utilidades asignadas por los consumidores a los distintos atributos que conforman un producto. Las etapas requeridas en el desarrollo de este instrumento incluyen el diseño, la administración del...

The objective of this study is to examine the importance of product attributes of energy drinks in consumer choice. A conjoint based survey was administered to 126 Turkish consumers to examine how they made energy drink choice decisions. Our results indicate that Turkish consumers valued brand...

Standard preference models in consumer research assume that people weigh and add all attributes of the available options to derive a decision, while there is growing evidence for the use of simplifying heuristics. Recently, a greedoid algorithm has been developed (Yee, Dahan, Hauser \& Orlin, 2007;...

Harmonisation of technical standards is often suggested as a means to eliminate technical barriers that reduce the welfare gains available from the International Trade. Organic standards are not currently harmonised internationally. If domestic organic standards reflect consumer tastes, and...

En los últimos años, en los países desarrollados, existe una mayor preocupación por parte del consumidor por aspectos como la seguridad alimentaria, entendida como la influencia de la alimentación en la salud o sobre el deterioro del medio ambiente. El incremento del consumo de productos...

In the past few decades, the market for organic food has developed well in Western European countries and comparable markets like the United States or Canada. While these markets are now approaching market saturation, other markets still have huge potential for growth and are therefore of...

Harmonisation of technical standards is often suggested as a means to eliminate technical barriers that reduce the welfare gains available from the International Trade. Organic standards are not currently harmonised internationally. If domestic organic standards reflect consumer tastes, and...

Vor dem Hintergrund eines sinkenden Schulmilchkonsums in Deutschland stellt sich generell die Frage, welche Faktoren für die Kaufentscheidung von Schulmilch wichtig sind und, ob unterschiedliche Konsummuster für einzelne Gruppen existieren. Dieser Beitrag erweitert bestehende ökonometrische...

A country-vide survey related to purchasing behaviour of organic and integrated fruit and vegetables has been prepared for Slovenia. An ordered probit model of consumer choice was developed on the basis of survey results to quantify various determinants of purchase frequency for organically and...