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It is clear that customer-to-customer contact through informal social networking and more formal company-sponsored platforms, such as discussion forums, is an increasingly integral element in building brand communities. There are many benefits to this interaction, such as nurturing brand...
Persistent link: https://www.econbiz.de/10011065245
Lately, a new trend has specially outreached on the Information Society that of Social Computing. Starting from a citizen-focused model of health seamless provision of services, this paper analyses some current Web 2.0 initiatives on the Health sector. These opportunities would not be fully...
Persistent link: https://www.econbiz.de/10009352693
Die Autoren analysieren, ob ein Social Media Newsroom eine Alternative zur herkömmlichen Pressemitteilungen via Email in der Luxusbranche ist. Ausgehend vom Intereffikationsmodell wird aufgezeigt, dass Journalismus und PR in einer Wechselbeziehung der gegenseitigen Einflussnahme stehen. Via...
Persistent link: https://www.econbiz.de/10010981103
Questo articolo si concentra sulle applicazioni digitali nella comunicazione politica e nello sviluppo del consenso, partendo dal presupposto che sia necessario superare la concezione di Internet come semplice mezzo di comunicazione di massa, ma che que- sto vada analizzato come strumento...
Persistent link: https://www.econbiz.de/10008642202
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010981129
This paper aims to identify the impact of demographics on consumer buying behaviour towards online purchase of different products based on the involvement and investment (High, Medium and Low). It attempts to unearth the impact of the demographics on online purchase which is at present...
Persistent link: https://www.econbiz.de/10008592714
This paper aims to identify the impact of demographics on consumer buying behaviour towards online purchase of different products based on the involvement and investment (High, Medium and Low). It attempts to unearth the impact of the demographics on online purchase which is at present...
Persistent link: https://www.econbiz.de/10008539411
Мировые масс-медиа, поглощенные в последнее время дипломатическими кульбитами вокруг иранской ядерной программы и конфликтом в Сирии, совершенно упустили из...
Persistent link: https://www.econbiz.de/10011250626
This book attempts to address how the tribes in India have perceived the State and its law. The tribes stand apart from … the general population, and are made to stand outside the law, characterises the author’s conception of law and tribes … the tribes exist as distinct and readily recognisable entities, forced into submission by the law. …
Persistent link: https://www.econbiz.de/10009250357
Federal law permits American Indian tribes to operate TANF programs for their members, an option that entails benefits … as well as risks and costs. This reports discusses the experiences of 10 tribes and examines the benefits, as well as … challenges and lessons, from the experience. It notes that tribes have adopted strategies to prepare participants for employment …
Persistent link: https://www.econbiz.de/10010609196