Showing 1 - 10 of 30
Because marketing channel research is predominantly conducted in the Western world, marketing channel theories and practices may not be generalizable to Chinese markets. Despite the rapid growth of Chinese economies and their increasing importance to the global economy, our understanding of...
Persistent link: https://www.econbiz.de/10010869844
A small-scale, but highly-stylized dynamic stochastic general equilibrium model is estimated by the maximum likelihood method using Chinese quarterly data. Model specifications and parameter equalities between various competing model variants are addressed by formal statistical hypothesis tests,...
Persistent link: https://www.econbiz.de/10010888576
In this paper, we establish a maximal inequality for demimartingales which generalizes and improves the main result of Christofides (Statist. Probab. Lett. 50 (2000) 357). The maximal inequality obtained for demimartingales is used as a key inequality to obtain Doob's type inequalities for...
Persistent link: https://www.econbiz.de/10005211906
Previous studies explored the effects of individual cognitive and affective reactions on online shopping and those of individual differences on usage of information systems. However, few studies evaluated how individual differences affect online shopping. This paper draws on the theory of...
Persistent link: https://www.econbiz.de/10010832719
The increasing globalization of businesses presents many challenges including the challenges of cultural integration and cross-cultural conflicts. Utilizing the seminal work of Nakata and Sivakuimar (1996) linking national culture and new product development, this paper further explores the...
Persistent link: https://www.econbiz.de/10011205534
Persistent link: https://www.econbiz.de/10005383247
This article explores gift-giving practices using data collected through interviews in Hong Kong. I argue that Chinese culture promotes the familial over the private self and that the attainment of family-oriented goals represents an important measure of self-realization and self-fulfillment....
Persistent link: https://www.econbiz.de/10005834572
Conceptual blending occurs at the moment of perception and creates new meanings out of existing ways of thinking. Analysis of data collected in phenomenological interviews reveals the blending processes consumers use to "make sense" of advertisements. We recognize subtle similarities and...
Persistent link: https://www.econbiz.de/10005474099
This article focuses on somatic experience--not just the process of thinking bodily but how the body informs the logic of thinking about art. We examine the links between embodiment, movement, and multisensory experience insofar as they help to elucidate the contours of art appreciation in a...
Persistent link: https://www.econbiz.de/10005783181
While most brands belong to individual enterprises, some brands are collective and based in a single territory. This paper, based on qualitative research, examines the characteristics of these territorial brands using the case study of the wines of Champagne in France. Employing a series of...
Persistent link: https://www.econbiz.de/10010776875