Showing 1 - 10 of 11
Reducing the environmental impact of offshore operations is one of the most pressing challenges facing the oil and gas industry in Europe today. A study was conducted to review the issues by literature search, and consultation with stakeholders and experts. It was clear from the literature...
Persistent link: https://www.econbiz.de/10009196290
The paper assesses the generalizability of Speed and Thompson's (2000) model of the determinants of sponsorship response to an important and growing market for sponsorship (China). It extends the model by considering differences in effects for foreign and domestically owned sponsors and the role...
Persistent link: https://www.econbiz.de/10011209092
This study examines the link between economic freedom (a measure of government intervention) and the penetration of three durable goods (televisions, radios and automobiles) across countries. After controlling for the influence of income, there is a significant relationship between greater...
Persistent link: https://www.econbiz.de/10009201856
Personal nostalgia provides an emotionally engaging means for bonding a donor to a nonprofit organization. Yet, little is known about the relationship between personal nostalgia and charitable giving; this research seeks to fill this gap. A review of the extant literature is integrated with the...
Persistent link: https://www.econbiz.de/10008871547
Persistent link: https://www.econbiz.de/10010660827
This article provides the first empirically based marketing model of the perceptions of givers and the resulting impact on donations. Within nonprofit marketing there is a considerable amount of extant research to support the view that both extrinsic and intrinsic variables can be used to...
Persistent link: https://www.econbiz.de/10010621225
The stories told by charitable organizations are typically designed to take the consumer through different emotional stages. This research probes the view that following exposure to the inciting incident or problem statement in the appeal for a particular charity, the consumer feels negative...
Persistent link: https://www.econbiz.de/10008488732
Persistent link: https://www.econbiz.de/10005465905
Persistent link: https://www.econbiz.de/10005466332
Persistent link: https://www.econbiz.de/10005438800