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Planting Trees for Publicity—How Much Are They Worth?

Kronenberg, Jakub; Mieszkowicz, Joanna - In: Sustainability 3 (2011) 7, pp. 1022-1034

Corporate marketing departments use trees and forests for advertising and public relations (PR). Trees and forests constitute a tangible symbol of the environment, reinforced by the growing awareness of the role that trees play in preventing climate change. Although the carbon sequestration...

Persistent link: https://www.econbiz.de/10009203559

Integrating public service and marketing differentiation: an analysis of the American Express Corporation’s “Charge Against Hunger” promotion program

Nelson, Richard; Kanso, Ali; Levitt, Steven - In: Service Business 1 (2007) 4, pp. 275-293

Persistent link: https://www.econbiz.de/10008515395

The Influence of Cultural Values on Perceptions of Corporate Social Responsibility: Application of Hofstede’s Dimensions to Korean Public Relations Practitioners

Kim, Yungwook; Kim, Soo-Yeon - In: Journal of Business Ethics 91 (2010) 4, pp. 485-500

Persistent link: https://www.econbiz.de/10008480764

Public Relations Leadership in Corporate Social Responsibility

Benn, Suzanne; Todd, Lindi; Pendleton, Jannet - In: Journal of Business Ethics 96 (2010) 3, pp. 403-423

Persistent link: https://www.econbiz.de/10008678466

Corporate Social Responsibility in Romania: Between PR Tactic and Sustainability Strategy

Nemoianu, Estera Laura - Facultatea de Administraţie Publică, Şcoala … - 2010

The aim of this article is to provide an overview of the ways in which companies activating in Romania approach corporate social responsibility (CSR) - whether strategically, integrating CSR in the company's sustainable development policies and strategy, or as a short-term public relations...

Persistent link: https://www.econbiz.de/10009141402

(Mis)Using employee volunteering for public relations: Implications for corporate volunteers' organizational commitment

Gatignon-Turnau, Anne-Laure; Mignonac, Karim - In: Journal of Business Research 68 (2015) 1, pp. 7-18

This study examines the conditions under which corporate volunteering initiatives can result in work outcomes. We posit that employees participating in company-supported volunteering activities (corporate volunteers) respond attitudinally to company support for employee volunteering (CSEV) based...

Persistent link: https://www.econbiz.de/10011077420

Advertisement Disclaimer Speed and Corporate Social Responsibility: “Costs” to Consumer Comprehension and Effects on Brand Trust and Purchase Intention

Herbst, Kenneth; Hannah, Sean; Allan, David - In: Journal of Business Ethics 117 (2013) 2, pp. 297-311

predict brand trust and purchase intention, and that brand trust mediated the interactive effect of brand familiarity and … disclaimer speed on purchase intention. Our results indicate that fast disclaimers actually reduce brand trust and purchase … disclaimers for unfamiliar brands. Conversely, disclaimer speed had no negative effects on brand trust and purchase intention for …

Persistent link: https://www.econbiz.de/10010989967

Managing risk to reputation a model to monitor the key drivers. A key to long term solvency for insurance and reinsurance companies

Louisot, Jean-Paul; Girardet, Christophe - In: International Journal of Banking, Accounting and Finance 4 (2012) 1, pp. 4-47

Reputation is an intangible asset that directly affects the market value of the firm. Reputation is built on the trust …

Persistent link: https://www.econbiz.de/10011015114

Understanding Purchase Intention During Product-Harm Crises: Moderating Effects of Perceived Corporate Ability and Corporate Social Responsibility

Lin, Chieh-Peng; Chen, Shwu-Chuan; Chiu, Chou-Kang; … - In: Journal of Business Ethics 102 (2011) 3, pp. 455-471

Persistent link: https://www.econbiz.de/10009327632

The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair Trade Products

Castaldo, Sandro; Perrini, Francesco; Misani, Nicola; … - In: Journal of Business Ethics 84 (2009) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10005012738

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