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Stratégies compétitives, contrôle des vendeurs et performance de la force de vente
Sprimont, Pierre-Antoine - In: Revue Finance Contrôle Stratégie 6 (2003) 3, pp. 137-159
(VF)Cet article analyse le contrôle des forces de vente comme déterminant de leur performance. Trois stratégies de différenciation sont mobilisées en tant que facteurs explicatifs du contrôle et de la performance des vendeurs. Les résultats obtenus auprès d'un échantillon de 182...
Persistent link: https://www.econbiz.de/10005604408
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How do consumers react in front of individual and combined sustainable food labels? A UK focus group study
Sirieix, L.; Delanchy, M.; Remaud, H.; Zepedad, L. - Unité Mixte de Recherche Marchés, Organisations, … - 2011
. However, the results also indicate the importance of familiarity, trust and, fit between combinations of labels as well as …
Persistent link: https://www.econbiz.de/10009145641
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Effet du parrainage sur l'image de marque : le rôle de la congruence
Fleck-Dousteyssier, Nathalie - Université Paris-Dauphine (Paris IX) - 2003
-event fit through its two dimensions, relevancy and expectancy (Heckler & Childers 1992). The sponsor-event pairing fits when … this pairing is relevant and expected and it does not fit when the pairing is not relevant and unexpected. The effect of … the fit on the brand image is supposed to be curvilinear: this effect is the highest when the sponsor-event pairing is …
Persistent link: https://www.econbiz.de/10011072090
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Effet du parrainage sur l'image de marque : le rôle de la congruence.
Fleck-Dousteyssier, Nathalie - Université Paris-Dauphine
-event fit through its two dimensions, relevancy and expectancy (Heckler & Childers 1992). The sponsor-event pairing fits when … this pairing is relevant and expected and it does not fit when the pairing is not relevant and unexpected. The effect of … the fit on the brand image is supposed to be curvilinear: this effect is the highest when the sponsor-event pairing is …
Persistent link: https://www.econbiz.de/10008465004
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Marketing Strategy Formulation for the Introduction of Eukula Strato German Wood Finishes in Local Market of Emerging Indian Economy
Shekhar, Suraj Kushe; K, Mehaboob P - In: Hyperion Economic Journal 1 (2013) 3, pp. 40-47
Wood finishing relates to the process of embellishing or protecting the surface of the wood. The paper aimed at formulating a marketing strategy for introducing water borne German based Wood Finishes named Eukula Strato into local market of northern Kerala, India. Multiple cross sectional...
Persistent link: https://www.econbiz.de/10010855985
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Marketing and key success factors in wholesale trade
Sidorchuk, Сидорчук Роман Роальдович - In: Annals of marketing-mba (2010) 1
Essential for any organization is the problem of allocating scarce resources to achieve competitive advantage. To provide solutions to this problem, you must identify competitive opportunities that the company should provide to be competitive and to achieve financial success. These opportunities...
Persistent link: https://www.econbiz.de/10010857468
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Are marketing strategies implemented by SME’s in the Republic of Macedonia ?
Veseli, Nexhbi; Aziri, Brikend; Veseli, Teuta - In: Romanian Economic Journal 15 (2012) 46bis, pp. 137-152
Business strategies in general and marketing strategies in particular are a factor of significant importance when it comes to the success and long term growth of companies. This paper tends to test the generally accepted assumption that SME’s in the Republic of Macedonia do not have and...
Persistent link: https://www.econbiz.de/10010934744
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The Effectiveness of Dual Branding in the Agricultural Sector
Bisschoff, Christo A.; Staaden, Hendrik P. Van; Buys, … - In: Managing Global Transitions 11 (2013) 1 (Spring), pp. 79-110
The study deals with the concept of a dual-branding strategy by investigating the market awareness of two brands: the Roundup herbicide, DEKALB seed products and biotechnology traits and Montana SA. 281 respondents completed a tailor-made questionnaire. Descriptive statistics and a Varimax...
Persistent link: https://www.econbiz.de/10010929445
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Strategii de incorporare a targurilor si expozitiilor virtuale in politicile de marketing organizationale
Stoica, Elena; Rosu, Valeriu - In: Revista de Marketing Online (Journal of Online Marketing) 4 (2010) 3, pp. 22-32
Progresul tehnologic accelerat din ultimii ani a dus la cresterea nevoii de a obtine imediat informatii utile pentru fundamentarea rapida a deciziei. Aparitia Internet-ului a impus mutatii, abordari si modalitati noi si in organizarea targurilor si expozitiilor. In aceste conditii, organizatorii...
Persistent link: https://www.econbiz.de/10009246649
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Image-prix et analyse des pratiques promotionnelles entre industriels et distributeurs.
Goudey, Alain; Henriquez, Tatiana - Université Paris-Dauphine
L’année 2009 voit s’opérer de grands changements dans la pratique promotionnelle. Industriels et distributeurs doivent apprivoiser un environnement économique défavorable englué dans une crise profonde. Ils sont également confrontés à une refonte forte du cadre réglementaire avec la...
Persistent link: https://www.econbiz.de/10009421276