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Marketing Models of Service and Relationships
Rust, Roland T.; Chung, Tuck Siong - In: Marketing Science 25 (2006) 6, pp. 560-580
Given the growth of the service sector, and advances in information technology and communications that facilitate the management of relationships with customers, models of service and relationships are a fast-growing area of marketing science. This article summarizes existing work in this area...
Persistent link: https://www.econbiz.de/10008787949
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Das Ombudsmannverfahren des Bundesverbandes deutscher Banken im Lichte von Kundenzufriedenheit und Kundenbindung
Körnert, Jan; Wolf, Cornelia - Fakultät Wirtschaftswissenschaften, Technische … - 2002
werden, ob sich die mit der Einführung des Ombudsmannverfahrens verbundenen Hoffnungen auf eine größere Kundenzufriedenheit …
Persistent link: https://www.econbiz.de/10009207037
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HERAUSFORDERUNGEN DES LANDHANDELS UNTER VERÄNDERTEN MARKTBEDINGUNGEN: THEORETISCHE ÜBERLEGUNGEN UND EMPIRISCHE EVIDENZ
Schulze, Birgit - Gesellschaft für Wirtschafts- und Sozialwissenschaften … - 2012
Kundenzufriedenheit empirisch überprüft. Eine Fokusgruppen-Diskussion mit Landwirten beleuchtet die landwirtschaftlichen Sichtweise auf … Landwirten aus Nord- und Nord-Ostdeutschland wird untersucht, welche Leistungen der Landhändler zu Kundenzufriedenheit führen und … zeigen, dass neben der Konditionenpolitik auch die Serviceprofilierung entscheidend für die Kundenzufriedenheit ist. Die …
Persistent link: https://www.econbiz.de/10011070466
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Farmer-to-Consumer Direct Marketing: The Role of Customer Satisfaction Measurement for Service Innovations
Spiller, Achim; Zuhlsdorf, Anke; Mellin, Matthias - Institut für Lebensmittel und Ressourcenökonomik, … - 2007
The importance of direct marketing for high quality farm products has increased during the past few years. This paper analyses the impact of customer satisfaction and its driving forces for farmer- to-consumer direct marketing and is based on a customer survey in 33 organic and conventional...
Persistent link: https://www.econbiz.de/10005805801
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Bangladeshi mobile banking service quality and customer satisfaction and loyalty
Sagib, Ghosh Kumar; Zapan, Barua - In: Management & Marketing 9 (2014) 3
The rapid increase in the number of mobile phone users and the growing popularity of mobile banking services in Bangladesh had a twofold outcome: it allowed financial institutions to tap into the areas of the market previously untouched by banking services, but it also brought along for their...
Persistent link: https://www.econbiz.de/10011158643
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EVALUATING THE IMPACT OF BANKING SERVICES QUALITY ON CUSTOMER LOYALTY IN CREDIT EUROPE BANK (ROMANIA)
Bente, Corneliu; Bente, Florina Maria - In: Theoretical and Applied Economics 3(580)(supplement) (2013) 3(580)(supplement), pp. 557-562
The main concern of credit institutions in Romania should be to maintain the portfolio of clients. Long-term cooperation relations between a bank and its customers represent the proof of the bank's efforts in providing quality services that meet consumer demands. Moreover, keeping existing...
Persistent link: https://www.econbiz.de/10011004854
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Determinants of customer satisfaction with service encounter
Nefat, Ariana; Paus, Nika - In: Tržište/Market 20 (2008) 2, pp. 195-210
Service encounters are the focal point of a customer’s perception of a service in terms of its quality, value and customer satisfaction. The paper researches the influence of the components of a service encounter on customer satisfaction. Among several factors that determine customer...
Persistent link: https://www.econbiz.de/10011007107
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Asymmetric and Nonlinear Impact of Attribute-Level Performance on Overall Customer Satisfaction in the Context of Car Servicing of Four European Automotive Brands in Slovenia
Slavko, Ažman; Boštjan, Gomišček - In: Organizacija 45 (2012) 2, pp. 75-86
The paper examines the nonlinearity and asymmetry between the satisfaction with individual attributes of the service and overall satisfaction in the context of passenger car servicing in Slovenia. The data set that was analysed was acquired from a regular survey on customer satisfaction with...
Persistent link: https://www.econbiz.de/10011009276
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Analysis of customer satisfaction in services industry: A case study of private universities in Karachi, Pakistan
Waseem, S. Nazneen; Chhapra, Imran Umer; Bhutto, Shumaila - Volkswirtschaftliche Fakultät, … - 2014
The purpose of this study is to analyze which factors have influence on the satisfaction of customers in service sector which can ultimately affects organization’s profitability. This study attempts to examine the relationship between students’ satisfaction and others variables such as...
Persistent link: https://www.econbiz.de/10011259940
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PERCEIVED SERVICE QUALITY IN RESTAURANT SERVICES: EVIDENCE FROM MAURITIUS
Ramseook-Munhurrun, Prabha - In: International Journal of Management and Marketing Research 5 (2012) 3, pp. 1-14
The purpose of this study is to investigate service quality dimensions in restaurant services. The study examines the influence of the service dimensions on customer satisfaction and behavioral intentions within the restaurant context in an island economy, Mauritius. Factor analysis was...
Persistent link: https://www.econbiz.de/10011205595