We analyze aggressive bidding, used as a strategy to intimidate auction competitors, with regards to its impact on the likelihood of winning an online auction. To answer our research question, we use a dataset containing actual market transaction records for approximately 7,000 online...

Search Engine Advertising is one of the fastest growing instruments in online marketing and a major source of costs for online advertisers. In this research, we empirically and experimentally investigate the impact of ad positioning on key performance indicators in search engine advertising...

It is well known that consumer ratings play a major role in the purchase decisions of online shoppers. To examine the effect of the variance of these ratings on future product pricing and sales we propose an analytical model which considers products where the variance of consumer ratings results...

Despite the widespread adoption of search and recommendation technologies on the Internet, empirical research that examines the effect of these technologies is scarce. How do online consumers use these technologies? Does consumers' technology usage have an effect on the sales to them or their...

A key question for Internet commerce is the nature of competition with traditional brick-and-mortar retailers. Although traditional retailers vastly outsell Internet retailers in most product categories, research on Internet retailing has largely neglected this fundamental dimension of...