this signal interacts with brand signals when both are visible to consumers, applying a cobranding framework. This research … examines the moderating effect of the brand on organic label effects. In a 2 × 2 experimental design using real consumers (N … = 122) in a shopping context, it found that, depending on brand equity, the marginal effect of organic labelling information …

In resent years, a brand is a powerful mean of differentiation, and that differentiation provides a significant … competitive advantage for firms. Knowing how consumers assess a brand is important. For this reason, we need to determine the … factors which affect to consumer-based brand equity. In this study, the relationships among brand awareness, perceived quality …

Brand loyalty represents a significant factor which leads to the development of business competitiveness and also it is … article focuses on brand loyalty as an important company asset. Defining the concept and typology of brand loyalty supports …

The word brand equity is known to every marketer and they wish that they have positive brand equity for their brands … brand equity. These variables include Brand awareness, familiarity, brand image, association, loyalty, preferences and … availability. But it is important to find that how each of these variables contribute towards brand equity for auto mobiles oil. To …

The purpose of this paper is to examine the determinants of brand equity of QMobile users. A random survey was taken …. The results suggested that all the determinants have a significant impact on brand equity whereas brand response has no … impact on brand equity dimension. …

A brand represents the awareness and the image that a product has managed with a segment of customers. In business … terms, a brand can be defined as a specific relationship created within a given market for the promotion of a particular … product. The specific existing relationship between a brand and a given market indicates the functional and symbolic values …

A brand represents the awareness and the image that a product has managed with a segment of customers. In business … terms, a brand can be defined as a specific relationship created within a given market for the promotion of a particular … product. The specific existing relationship between a brand and a given market indicates the functional and symbolic values …

competition and product and market strategies which are open to imitation. Consequently, the brand, and the values it carries, has …, as sales promotions (for short-term sales volume increases), merchandising (essential for promoting brand values at … points-of-sale), licensing (which aims to transmit brand equity to members of the public and market sectors which would …

Brand portfolio reengineering is the typical process a company uses to set the organization in a complete, harmonious …, and consistent manner; the target is to maximize the value of its brand equity. The more complex and varied are brand … Gruppo Coin the process of store brand portfolio reengineering has entailed a major revision of the organizational model to …