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A reappraisal of the inflation-unemployment tradeoff.
Karanassou, Marika; Sala, Héctor; Snower, Dennis J. - Kiel Institute for the World Economy - 2005
This paper offers a reappraisal of the inflation-unemployment tradeoff, based on ?frictional growth,? describing the … expectations, there is a long-run inflation-unemployment tradeoff. Our empirical analysis suggests that this Phillips curve may be … reasonably flat. We show that the persistence of inflation and unemployment, in response to monetary policy shocks, is related to …
Persistent link: https://www.econbiz.de/10008520206
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Beyond Corporate Social Responsibility: Foundations and global retailers
García, Marta Rey - Cátedra Fundación Ramón Areces de Distribución … - 2012
This paper focuses on institutional philanthropy by retail firms, utilizing foundations connected to the top 50 global retailers as a case study. The purpose of this research is threefold: 1) To explore the philanthropic propensity of global retailers; 2) To define a typology of foundations...
Persistent link: https://www.econbiz.de/10010905994
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La auditoría social como instrumento de posicionamiento de la economía solidaria
Roqueñi, Maite Ruiz; Retolaza, José Luis - In: CIRIEC-España, revista de economía pública, social y … (2005) 53, pp. 285-304
The creation of a social audit model applied to solidarity-based enterprises responds to underlying concern within the sector over the need for a systematic, objective and regular assessment of the social actions carried out by these organizations. The primary objectives of such a document are...
Persistent link: https://www.econbiz.de/10005087173
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Impact of Brand Orientation, Internal Marketing and Job Satisfaction on the Internal Brand Equity: The Case of Iranian’s Food and Pharmaceutical Companies
Azizi, Shahriar; Ghytasivand, Fateme; Fakharmanesh, Sina - In: International Review of Management and Marketing 2 (2012) 2, pp. 122-129
Internal branding has been emerging recently as an important issue in marketing field. This study provides insights into how job satisfaction, internal marketing and brand orientation shape employees internal brand equity. Empirical data were collected by a questionnaire distributed to food and...
Persistent link: https://www.econbiz.de/10010548973
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Conceptos estratégicos para agencias de relaciones públicas en Colombia
Ramírez, Claudia Gómez - In: REVISTA CRITERIO LIBRE (2011)
RESUMENDado el contexto empresarial de los últimos años, las relaciones públicashan tomado un papel importante en el desarrollo del marketing tanto anivel estratégico de comunicación como del branding y del marketingintegral. Esto derivó en un gran auge en donde actualmente se...
Persistent link: https://www.econbiz.de/10009275621
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CORPORATE SOCIAL RESPONSIBILITY AND MARKETING
Lect. Flaviu Meghişan Ph.D; Assoc. Prof. Liviu … - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2010) 15, pp. 78-84
In this paper we showed that marketing is responsible for serving the interests of the society. Initially, marketing was condemned for instigating to socially adverse behaviors. Nowadays, the reputation of marketing is restored, as public decision-makers discovered the importance of marketing in...
Persistent link: https://www.econbiz.de/10010611824
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Konsumentenverantwortung in der Wirtschaftsethik – Ein Beitrag aus Sicht der Lebensstilforschung (Consumer responsibility in business ethics. A lifestyle centered approach)
Schmidt, Imke; Seele, Peter - In: Zeitschrift für Wirtschafts- und Unternehmensethik - … 13 (2012) 2, pp. 169-191
Der Artikel verbindet Ergebnisse der Lebensstilforschung mit den moraltheoretischen Voraussetzungen einer Verantwortung von Konsumenten als integraler Bestandteil der Wirtschaftsethik. Die Bedeutung von Schichtfaktoren wie Einkommen und Bildung sowie Grundorientierungen der sozialen Milieus in...
Persistent link: https://www.econbiz.de/10010614207
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Eine Analyse der Dimensionen des Fortune-Reputationsindex
Hildebrandt, Lutz; Kreis, Henning; schwalbach, Joachim - Sonderforschungsbereich 649: Ökonomisches Risiko, … - 2008
Der vorliegende Beitrag beschäftigt sich mit der Dimensionsstruktur sowie der Verwertbarkeit des Fortune-Reputationsrankings in der wissenschaftlichen Forschung und liefert Erkenntnisse über seine Aussagefähigkeit. Nach Erörterung der theoretischen Grundlagen von Unternehmensreputation als...
Persistent link: https://www.econbiz.de/10005677927
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Rekabet gücü olarak marka faktörü, marka oluşturma stratejileri ve koruma sistemleri
ÖZTÜRK, Pınar - In: Iktisat Isletme ve Finans 21 (2006) 244, pp. 66-85
Marka, günümüzde ürünlere ayırt edici nitelik kazandırarak tüketici tarafından tercih edilmesini sağlayan en önemli faktörlerden biridir. Tüketici için marka, güven, kalite, iyi hizmet ve kendini ifade etmek demektir. Günümüzde yoğun tüketim toplumunda, geniş bir ürün...
Persistent link: https://www.econbiz.de/10005651086
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Planning Marketing Activity during Periods of Crisis
Carmen, Iordache Maria; Iuliana, Ciochina - In: Ovidius University Annals, Economic Sciences Series X (2010) 2, pp. 395-400
In a period of world financial crisis which hinders the common development of businesses and strongly affects human and material resouces, all companies are concerned with buying behaviors changing. On the other hand, business environments realize that surviving over the crisis period depends on...
Persistent link: https://www.econbiz.de/10010631817