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JEMNA, Danut-Vasile; CURELARU, Mihai - In: Analele Stiintifice ale Universitatii "Alexandru Ioan … 56 (2009) November, pp. 550-562

In order to develop the higher education system, it is important to know the way in which students embrace values. This … study presents a range of results obtained following a scientific research on the manner in which students from the … study was conducted in December 2008 on the basis of a statistical sampling survey among the students of the "Al …

Persistent link: https://www.econbiz.de/10008474749

Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each

Yoo, Boonghee; Lee, Seung-Hee - In: Journal of Business Research 65 (2012) 10, pp. 1507-1515

As counterfeiting activity continues to thrive around the world, marketers of fashion luxury brands work hard to discourage counterfeiting and to protect their revenues. This research evaluates the business risk related to fashion counterfeit consumption behavior by examining the effect of past...

Persistent link: https://www.econbiz.de/10010594818

The effects of 'country-of-origin' and 'corporate image' on the perceptions of product quality and purchase intention

Lee, Jung-Wan; Tai, Simon W. - In: World Review of Entrepreneurship, Management and … 2 (2006) 4, pp. 335-350

This study analyses how consumer perceptions on the quality of products are influenced by the marketing appeals of multinational firms and by the country-of-origin effects. It presents findings derived from the results of country-of-origin effect, corporate image, its brand image and purchase...

Persistent link: https://www.econbiz.de/10005753553

The effects of 'country-of-origin' and 'corporate image' on the perceptions of product quality and purchase intention

Lee, Jung-Wan; Tai, Simon W. - In: World Review of Entrepreneurship, Management and … 2 (2006) 4, pp. 335-350

Persistent link: https://www.econbiz.de/10008564396

Price and quality of remanufactured products related to consumer behaviour

Wong, Wong Ming; Zeng, Xian-Yang - In: International Journal of Trade and Global Markets 8 (2015) 1, pp. 17-26

The purpose of this study is to explore the purchase behaviour of consumers as it relates to the price and quality of remanufactured products. This study utilises the theoretical framework of the theory of reasoned action to analyse the following variables: two independent variables such as...

Persistent link: https://www.econbiz.de/10011207834

Culture and values - their relevance for marketing strategies

Rewerts, Astrid Lucie; Hanf, Jon Henrich - European Association of Agricultural Economists - EAAE - 2006

Research on consumer behaviour has revealed that the prospect of reaching a personal value is the virtual buying motive. Bearing this in mind, the researcher, as well as the marketer, is not only able to observe whether one product is preferred to another, but also to understand why this product...

Persistent link: https://www.econbiz.de/10005060400