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Marketing and the Logic of Service: Value Facilitation, Value Creation and Co-creation, and Their Marketing Implications
Grönroos, Christian; Ravald, Annika - Hanken Svenska Handelshögskolan - 2009
The discussion of a service-dominant logic has made the findings of decades of service marketing research a topic of … interest for marketing at large. Some fundamental aspects of the logic such as value creation and its marketing implications … are more complex than they have been treated as so far and need to be further developed to serve marketing theory and …
Persistent link: https://www.econbiz.de/10008540911
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Mieux comprendre la valeur phénoménologique du multicanal bancaire : le segment grand public
Goudey, Alain; Julien, Anne - Université Paris-Dauphine (Paris IX) - 2011
The purpose of this article is to acquire in-depth knowledge of how customers use multichannel financial services. In line with the service dominant logic research stream and using a phenomenological framework, we analyse the perceived value of customers in the context of each type of service....
Persistent link: https://www.econbiz.de/10011082444
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Service-dominant logic and procurement in Africa: lessons learned from a development agenda in Ghana
Dza, Mawuko; Fisher, Ron; Gapp, Rod - In: International Journal of Economic Policy in Emerging … 6 (2013) 2, pp. 141-157
A little over a decade now, there have been sweeping procurement reforms in most developing countries. The orchestrators of these reforms - mostly the World Bank and other international financial institutions, have cited financial mismanagement and the lack of transparency in public financial...
Persistent link: https://www.econbiz.de/10010816406
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Using practice theory to analyse value propositions and value facilitation in self-reliance training
Ellway, Benjamin P.W. - In: International Journal of Services, Economics and Management 6 (2014) 2, pp. 181-192
This paper analyses how a transformative service provider delivers self-reliance training in an attempt to improve well-being. The training process is examined for value propositions and value facilitation from the production phase of value creation in service-dominant (SD) logic. The analysis...
Persistent link: https://www.econbiz.de/10010781575
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Quality in marketing process and networking value co-creation: some evidences in hospitality industry
Corte, Valentina Della; DiTaranto, Enrico - In: MERCATI E COMPETITIVITÀ 2014/2 (2014) 2, pp. 53-80
and if the firms pursue a co-planning value strategy, this latter affects marketing choices of tourist product. Authors …
Persistent link: https://www.econbiz.de/10010876179
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CHALLENGES FOR PRODUCT AND SERVICE PROVIDERS IN OPEN INNOVATION WITH CUSTOMERS IN BUSINESS-TO-BUSINESS MARKETS
PAASI, JAAKKO; LAPPALAINEN, INKA; RANTALA, TUIJA; … - In: International Journal of Innovation Management (ijim) 18 (2014) 02, pp. 1450012-1
The purpose of this paper is to empirically study challenges faced by product and service providers when innovating openly with customers in business-to-business (B-to-B) markets. The study aims to fill the research gap of how the challenges vary in different types of customer involvement in...
Persistent link: https://www.econbiz.de/10010883138
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Servitization as a Productive Strategy of a Firm - Evidence from the Forest-Based Industries
Viitamo, Esa - Elinkeinoelämän Tutkimuslaitos (ETLA) - 2013
A central aspect of the industrial evolution in the advanced economies is the phenomenon called servitization. In general, the term servitization or product-service transition is used to highlight the change, where the tangible offering of a manufacturing firm is augmented with intangible...
Persistent link: https://www.econbiz.de/10010987118
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1 + 1 does not always equal value creation: The case of YouTube
Kuppelwieser, Volker; Simpson, Merlin; Chiummo, Gabriel - In: Marketing Letters 24 (2013) 3, pp. 311-321
Early services literature and the original service-dominant logic (SDL) work of Vargo and Lush (Journal of Marketing 68 …
Persistent link: https://www.econbiz.de/10010989701
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Perspective Shifts in Marketing: Toward a Paradigm Change?
Golinelli, Gaetano M.; Barile, Sergio; Saviano, Marialuisa - In: Service Science 4 (2012) 2, pp. 121-134
The aim of this contribution is to discuss the evolution of marketing, arguing whether it is accomplishing a paradigm …><sc>v</sc>S<sc>a</sc></i>) as a general interpretation key useful for interpreting the evolution of marketing over the last few decades. Through the … marketing theory advances in the last few decades, recognizing their scientific positioning and the theoretical connections …
Persistent link: https://www.econbiz.de/10010990675
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Smart Service Systems and Viable Service Systems: Applying Systems Theory to Service Science
Barile, Sergio; Polese, Francesco - In: Service Science 2 (2010) 1-2, pp. 21-40
The objective of this paper is to review recent developments in service theory and systems theory with a view to identifying common features between the two. In particular, the study explores the issue of whether so-called `smart service systems' can be understood in terms of the `viable systems...
Persistent link: https://www.econbiz.de/10010990689