A brand represents the awareness and the image that a product has managed with a segment of customers. In business … terms, a brand can be defined as a specific relationship created within a given market for the promotion of a particular … product. The specific existing relationship between a brand and a given market indicates the functional and symbolic values …

A brand represents the awareness and the image that a product has managed with a segment of customers. In business … terms, a brand can be defined as a specific relationship created within a given market for the promotion of a particular … product. The specific existing relationship between a brand and a given market indicates the functional and symbolic values …

competition and product and market strategies which are open to imitation. Consequently, the brand, and the values it carries, has …, as sales promotions (for short-term sales volume increases), merchandising (essential for promoting brand values at … points-of-sale), licensing (which aims to transmit brand equity to members of the public and market sectors which would …

Brand portfolio reengineering is the typical process a company uses to set the organization in a complete, harmonious …, and consistent manner; the target is to maximize the value of its brand equity. The more complex and varied are brand … Gruppo Coin the process of store brand portfolio reengineering has entailed a major revision of the organizational model to …

Currently there is a variety of approaches dealing with a brand or trademark valuation. The International Valuation … most in strategic building of brand value. These factors could be used as a basis for the proposal of a new method for the … profit, return of investment). The other factors which create a brand value (brand awareness, brand loyalty, emotional …

Brand portfolio reengineering is the typical process a company uses to set the organization in a complete, harmonious …, and consistent manner; the target is to maximize the value of its brand equity. The more complex and varied are brand … Gruppo Coin the process of store brand portfolio reengineering has entailed a major revision of the organizational model to …

competition and product and market strategies which are open to imitation. Consequently, the brand, and the values it carries, has …, as sales promotions (for short-term sales volume increases), merchandising (essential for promoting brand values at … points-of-sale), licensing (which aims to transmit brand equity to members of the public and market sectors which would …

further than quality and price. Linking the techniques of revenue and brand management may provide a winery with revenue …