This study was intended to frame current changes of farms and consumers in the new virtual contexts. This research analysed consumers' different purchasing attitudes in a traditional or virtual context. Here, we presented the first results of an in-progress research that may explain the new...

German food retailing is characterized by fierce competition among retail chains for consumer shopping. This paper considers the switching behaviour using data of white dairy product purchases. The empirical investigation uses a survival analysis approach, in particular hazard analysis. The...

The concept of 'technological expectations' has established itself as a key one in the smdy of innovation adoption. The article suggests that it may help explaining not just the adopters' timing decisions, but also their decisions regarding the kind of innovation they adopt. Innova tions that...

A survey carried out among olive tree growers in different districts of southern Spain allows the identification and analysis of factors related with adoption of several technical and institutional innovations. At that respect, a composite numerical index has been performed including all...

In spite of the continued importance of an innovation's attributes to research methodologies, and the increasing tendency toward multidimensional conceptualizations, the lack of a theoretically derived and empirically developed classification of innovations, conceived in terms of these perceived...

This paper investigates the role of social learning in the diffusion of different types of innovation in four urban areas of Brazil. A unique database of small sized firms in 19 economic sectors is used to show evidence that entrepreneurs who are members of trade associations (TAs) tend to adopt...

This paper examines the reasons for corporate customers' resistance to adopt industrial service innovations provided by their supplier companies. It is based on work with nine Finnish suppliers of industrial services and their potential customers. We view organizations as networks of individual...

Small and medium enterprises (SMEs) around the world engage in e-commerce and e-business to support business operations as well as to enhance revenue generation from nontraditional sources. Internet and e-business technologies (IEBT) are the pillars of e-commerce and e-business. Despite the...