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VALUE CO-CREATION AS PRECONDITION FOR THE DEVELOPMENT OF A SERVICE BUSINESS MODEL CANVAS

DAXBOECK, BIRGIT - In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA (2013)

Environmental changes such as increasing competitive pressure and rising customer power force companies to rethink their way of doing business and to implement a service-oriented business logic. As a result, companies more and more aim at offering solutions instead of selling products in order...

Persistent link: https://www.econbiz.de/10010925430

1 + 1 does not always equal value creation: The case of YouTube

Kuppelwieser, Volker; Simpson, Merlin; Chiummo, Gabriel - In: Marketing Letters 24 (2013) 3, pp. 311-321

Early services literature and the original service-dominant logic (SDL) work of Vargo and Lush (Journal of Marketing 68 … to create value, we show that widely used e-services such as YouTube are based on relationships in which such provider … and customer roles can vary significantly. However, we also assert that in the case of e-services, value is created …

Persistent link: https://www.econbiz.de/10010989701

Organizational needs: A co-creation and human systems perspective

Korhonen, Heidi - In: jbm - Journal of Business Market Management 6 (2013) 4, pp. 214-227

The concept of need is embedded in economic systems. Since the concept originates in individual psychology, it is not well understood at the organizational level and other higher systemic levels. We address this gap by drawing on research on human needs, on organizations, and on value...

Persistent link: https://www.econbiz.de/10010954469

Service-dominant logic and procurement in Africa: lessons learned from a development agenda in Ghana

Dza, Mawuko; Fisher, Ron; Gapp, Rod - In: International Journal of Economic Policy in Emerging … 6 (2013) 2, pp. 141-157

A little over a decade now, there have been sweeping procurement reforms in most developing countries. The orchestrators of these reforms - mostly the World Bank and other international financial institutions, have cited financial mismanagement and the lack of transparency in public financial...

Persistent link: https://www.econbiz.de/10010816406

Perspective Shifts in Marketing: Toward a Paradigm Change?

Golinelli, Gaetano M.; Barile, Sergio; Saviano, Marialuisa - In: Service Science 4 (2012) 2, pp. 121-134

The aim of this contribution is to discuss the evolution of marketing, arguing whether it is accomplishing a paradigm change. Starting from previous definitions of paradigm, we adopt the viable systems approach (<i><sc>v</sc>S<sc>a</sc></i>) as a general interpretation key useful for interpreting the evolution of...

Persistent link: https://www.econbiz.de/10010990675

Servitization as a Productive Strategy of a Firm - Evidence from the Forest-Based Industries

Viitamo, Esa - Elinkeinoelämän Tutkimuslaitos (ETLA) - 2013

a manufacturing firm is augmented with intangible services. In this paper, servitization is addressed broadly as a …

Persistent link: https://www.econbiz.de/10010987118

Smart Service Systems and Viable Service Systems: Applying Systems Theory to Service Science

Barile, Sergio; Polese, Francesco - In: Service Science 2 (2010) 1-2, pp. 21-40

-3962 (print), ISSN 2164-3970 (online), was published by Services Science Global (SSG) from 2009 to 2011 as issues under ISBN 978-1-4276-2090-3.] …

Persistent link: https://www.econbiz.de/10010990689

Service-Dominant Logic as a Foundation for Service Science: Clarifications

Vargo, Stephen L.; Akaka, Melissa Archpru - In: Service Science 1 (2009) 1, pp. 32-41

Services Science Global (SSG) from 2009 to 2011 as issues under ISBN 978-1-4276-2090-3.] …

Persistent link: https://www.econbiz.de/10010990697

Quality in marketing process and networking value co-creation: some evidences in hospitality industry

Corte, Valentina Della; DiTaranto, Enrico - In: MERCATI E COMPETITIVITÀ 2014/2 (2014) 2, pp. 53-80

The purpose of this research is demonstrating that the network strategy influences the complex tourist product quality and if the firms pursue a co-planning value strategy, this latter affects marketing choices of tourist product. Authors propose a theoretical model which represents an...

Persistent link: https://www.econbiz.de/10010876179

CHALLENGES FOR PRODUCT AND SERVICE PROVIDERS IN OPEN INNOVATION WITH CUSTOMERS IN BUSINESS-TO-BUSINESS MARKETS

PAASI, JAAKKO; LAPPALAINEN, INKA; RANTALA, TUIJA; … - In: International Journal of Innovation Management (ijim) 18 (2014) 02, pp. 1450012-1

The purpose of this paper is to empirically study challenges faced by product and service providers when innovating openly with customers in business-to-business (B-to-B) markets. The study aims to fill the research gap of how the challenges vary in different types of customer involvement in...

Persistent link: https://www.econbiz.de/10010883138

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