Migration muss unter den Bedingungen der Globalisierung, der weltweiten Krise und der internationalen Vernetzungen staendig neu gedacht werden. In diesem Buch betrachten Wissenschaftler und Praktiker Moeglichkeiten, Bedingungen und Grenzen fuer den Transfer von Wissen und Kompetenzen und die...

Der folgende Beitrag untersucht die Entwicklung der Stadt Schäßburg, so wie sie im Roman Das Klavier im Nebel dargestellt wird. Im Mittelpunkt stehen aber die Beziehungen zwischen den Rumänen und den Siebenbürger Sachsen, die sich nach der Machtübernahme der Kommunisten stark verändern....

An abrupt growth, in terms of the supply of marketing degrees in Portugal, has, recently, been observed, which has contributed for intensifying the concurrence between the institutions of undergraduate education. In this new competitive environment the development of a brand image associated...

Nowadays, technology enables businesses to make transactions without human interaction, which increases their operations, but also erodes the personal nature of commerce and brand loyalty, in most of the cases. Independent lines of research have warned about this phenomenon, pointing out that...

Brand image forms the basis for making better strategic marketing decisions about targeting specific market segments and positioning a product. The phrase, brand image, however, has been defined and applied in various ways by different researchers. The variations in definition can be confusing...

The present study examined university students¡¯ perceptions of compensation and benefits offered by companies they seek to work for upon graduation. An extensive review of the literature indicated a need for a better understanding of perceptions of university students regarding a companies...

This paper focuses on the concept of country-of-origin and its effects on consumers’ product evaluation process. Given the increasingly competition in the context of a global market, nowadays it has become a difficult task to create and maintain a sustainable competitive advantage. Consumers...

Our interdisciplinary study examines the brand's perceived intentions and ability, as predictors of consumer behavior. In an attempt of answering a call for research in the branding area, we found out contradictory views, both of them based on strong arguments, including empirical results. Each...

Marketers are interested in how consumers perceive product cues in order to build an appropriate marketing-mix. Country and brand images are some of the cues proven to be of significant impact on consumer behavior. This paper studies country and brand image multi-dimensional structures across...

Nowadays, technology enables businesses to make transactions without human interaction, which increases their operations, but also erodes the personal nature of commerce and brand loyalty, in most of the cases. Independent lines of research have warned about this phenomenon, pointing out that...