This paper adds another layer of interpretation to the data of Beverland, Farrelly, and Lim (2007). First, I explore the link between Beverland et al. (2007) and the thought of Martin Buber (1923). Then I argue that some respondents see their dogs through the metaphor of human friendship and...

Research on income and subjective well-being shows that among the non-poor, increased income has little or no lasting impact on happiness. Yet the desire for more income remains a powerful motive among many people at all income levels. Is this simply because many people are misinformed and...

Survey research is employed to test hypotheses involving brand love, a new marketing construct that assesses satisfied consumers’ passionate emotional attachment to particular brands. Findings suggest that satisfied consumers’ love is greater for brands in product categories perceived as...

Rossiter (Marketing Lett 23: 905–916, <CitationRef CitationID="CR28">2012</CitationRef>) provides a critique of the brand love measure from Batra et al. (J Marketing 76: 1–16, <CitationRef CitationID="CR9">2012</CitationRef>) and offers a new measure of brand love to be used in its stead. In this reply, we argue that our measure is more consistent with the best available...</citationref></citationref>

Prior research has shown that television viewing cultivates perceptions of the prevalence of societal affluence through a memory-based process that relies on the application of judgmental heuristics. This article extends this research by examining (1) whether cultivation effects generalize to...

Over the past decade, materialism has emerged as an important research topic. Materialism is generally viewed as the value placed on the acquisition of material objects. Previous research finds that high levels of material values are negatively associated with subjective well-being. However,...

Most measures of consumer behavior have been developed and employed in the United States. Thus, relatively little is known about the cross-cultural applicability of these measures. Using Richins and Dawson's (1992) Material Values Scale (MVS) as an exemplar, this article focuses on the problems...