culture”). Again, this is all too familiar in business ethics. But it served to goad Spanish society into a rejection of such …

are prevalent in medical terminology and they permeate pharmaceutical advertising. This research investigates the … conceptual metaphors that are present in advertisements for pharmaceuticals, both those directed to consumers as well as those …

The welfare implications of direct-to-consumer advertising (DTCA) have garnered considerable attention and are … complicated since the consumer delegates some decision-making authority to the physician, who is exposed to advertising as well … roles of physician advertising on the choice of the drug. …

advertising. When insurance expansions make markets more profitable, firms respond by boosting advertising. Theory suggests this … advertising. Empirically, we find that the implementation of Part D coincides with a 14–19% increase in total advertising … expenditures. This effect is indeed concentrated in the least competitive drug classes. The additional advertising raised …

the drug, such as dosing. Researchers have examined comparative advertising for packaged goods; however, scant research … has examined comparative DTC advertising. We conducted two studies to determine if comparative claims in DTC ads influence …

of pharmaceuticals and the pharmaceutical industry in modern life. This review paper explores the relationship between …

framework in Canada translates into the social media sphere. Direct-to-consumer advertising (DTCA) of prescription drugs is …