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emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …
Persistent link: https://www.econbiz.de/10010981045
Children are important targets of advertising campaigns from companies. However, children have been found to be … particularly vulnerable to negative effects of advertising, and protecting children from these effects is an important task of … consumer policy. Two important aspects have to be considered in this task. First, advertising affects judgements and behaviour …
Persistent link: https://www.econbiz.de/10010988649
education, advertising regulation, etc. References.. …
Persistent link: https://www.econbiz.de/10010690072
-equation almost ideal demand system (AIDS) incorporating a media index of TV coverage and advertising expenditures as explanatory … provide insights into the impact of negative press relative to advertising efforts. Specifically, the impact of television … investigated period. With relatively little effort being undertaken and with its cunent strategy, fresh meat advertising is found …
Persistent link: https://www.econbiz.de/10011069327
Persistent link: https://www.econbiz.de/10011087215
Individual valuation of a binary lottery at values less than the lottery’s worst outcome has been designated as the “uncertainty effect”. Our paper aims to explore the boundary conditions of the uncertainty effect by investigating a plausible underlying process and proposing two possible...
Persistent link: https://www.econbiz.de/10010987813
Does the payment scheme have an effect on inventory decisions in the newsvendor problem? Keeping the net profit structure constant, we examine three payment schemes that can be interpreted as the newsvendor's order being financed by the newsvendor herself (scheme O), by the supplier through...
Persistent link: https://www.econbiz.de/10010990463
Aumann–Serrano (J Polit Econ 116:810–836, <CitationRef CitationID="CR6">2008</CitationRef>) and Foster–Hart (J Polit Econ 117:785–814, <CitationRef CitationID="CR15">2009</CitationRef>) suggest two new riskiness measures, each of which enables one to elicit a complete and objective ranking of gambles according to their riskiness. These riskiness measures were created with a...</citationref></citationref>
Persistent link: https://www.econbiz.de/10010993584
Consider any investor who fears ruin when facing any set of investments that satisfy no-arbitrage. Before investing, he can purchase information about the state of nature in the form of an information structure. Given his prior, information structure $\alpha$ is more informative than information...
Persistent link: https://www.econbiz.de/10010930175
An extensive literature has studied ambiguity aversion in economic decision making, and how ambiguity aversion can account for empirically observed violations of expected utility-based theories. Almost all relevant applied models presume a general dislike of ambiguity. In this paper, we provide...
Persistent link: https://www.econbiz.de/10011210992