Purpose – This research paper studies how the strategy of repositioning enables marketers to communicate CSR as their … through corporate brand repositioning when CSR is the differentiating factor. The purpose of this paper is to answer the … repositioning when CSR is the differentiating factor? The two research objectives were: 1. to build a model, which describes the …

purpose of the paper is to offer an explanation how Corporate Social Responsibility (CSR) influences corporation's reputation …. An empirical analysis in the Republic of Croatia was conducted. The aim was to enlighten the current state of CSR as one … CSR in building better reputation and competitive advantage was highlighted. …

. The present case is divided in three parts to analyse the influence of the corporate social responsibility (CSR) practices …

Corporate social responsibility (CSR) has become such an important concept that in some situations, it is soon to be … example of CSR is the growing implementation green buildings, which are not only environmentally friendly, but also using the … this article, detailed aspects of CSR-based initiatives are intertwined with corporate culture, transparency, lack of trust …

similar across Norway, Sweden, and Denmark to justify claims for a monolithic “Scandinavian approach” to CSR? Previous …

corporate social responsibility (CSR) - whether strategically, integrating CSR in the company's sustainable development policies … public information available regarding the companies' objectives, strategies and accomplishments in terms of CSR, and deepens …

The paper deals with CSR communication by means of internal and external tools and the impact it has on corporate …