Осуществлено исследование потребителей на рынке заведений питания студентов на основе метода кластерного анализа, являющегося многомерной статистической...

The article studies consumers in the market of students catering on the basis of the method of cluster analysis, which is a many-sided statistical procedure, which envisages collection of data, which keep information about the sampling and ordering objects into relatively homogeneous groups, as...

This study analyses how consumer perceptions on the quality of products are influenced by the marketing appeals of multinational firms and by the country-of-origin effects. It presents findings derived from the results of country-of-origin effect, corporate image, its brand image and purchase...

This study analyses how consumer perceptions on the quality of products are influenced by the marketing appeals of multinational firms and by the country-of-origin effects. It presents findings derived from the results of country-of-origin effect, corporate image, its brand image and purchase...

The purpose of this study is to explore the purchase behaviour of consumers as it relates to the price and quality of remanufactured products. This study utilises the theoretical framework of the theory of reasoned action to analyse the following variables: two independent variables such as...

Die Wahl des passenden Parfüms ist eine sehr persönliche, emotional gesteuerte Konsumentenentscheidung. Im hart umkämpften Parfümmarkt müssen sich Unternehmen vor den rational zu treffenden Entscheidungen über die Ausgestaltung des Marketing-Mix intensiv mit den zielgruppenrelevanten...

In a quest for connecting with customers, the world's largest brands have gone online to develop communities to interact with consumers. Despite widespread adoption less is known about what motivates consumers to continually interact in these communities. Across six studies, we develop and test...

How can economic theory explain the reasons why consumers adopt innovations? Using the example of innovations in washing machines two approaches are compared. The first focuses in the manner of household production theory on changes in constraints without specifying preferences, leading to the...

<em>Understanding wine consumer behavior: Recent insights and open issues</em> - Research into the processes underlying consumer behavior related to wine has made great strides in the past decade, most notably through institutions and individuals in the "New World", but also in Europe. This article...