emerging and developing countries. This fact is surprising considering the background of relatively low local advertising … marketing industry of how to benefit from them. …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

. Examining the cross-religion differential in earnings and human capital return, Muslims' earnings are found to be significantly … lower compared to the average. Muslims' wage gap is explained by their immigrant status. Originality/value – This paper is … previous Canadian papers did not do. Fourth, this study is the first on a high income country to consider Muslims as a distinct …

religion may inhibit Muslims from investing and dealing with these institutions. Moreover, this study finds that culture and …This study sets out to explore relations between culture, religion, trust and their impact on the emerging financial … religion are dimensions that can lead to the enhancement of trust, which itself then can lead to successful financial market …

This article examines the relationship between Islam and marketing. It pays a special attention to the influence of … islamic values, and of their interpretation, upon marketing system and practices. Muslim consumer's behavior goes from …

Customer lifetime value (CLV) is an established relationship marketing-centric approach to evaluating performance …: reincarnation, heaven, and enlightenment, amongst others. A particular focus has been given to Islamic schools of thought and …

, including from a marketing point of view. The purpose of this paper is to test the applicability of the theory of reasoned …