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THE IMPACT OF TRANSACTIONAL AND RELATIONAL MARKETING ON CUSTOMER RETENTION IN THE ROMANIAN ECONOMIC ENVIRONMENT
MAXIM, Andrei - In: EURINT Proceedings 2013
In many industries, customer retention is considered to be one of the prerequisites of a company’s profitability, while satisfying customer needs is usually regarded as the first step towards customer loyalty. Retention and loyalty are even more important in times of economic crisis when...
Persistent link: https://www.econbiz.de/10011263050
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Atragerea, retentia si recastigarea clientilor: prioritati de marketing relational
Balan, Carmen - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 3, pp. 38-47
Orientarea organizatiilor spre marketingul relational a adus in prim plan trei concepte a caror importanta a crescut semnificativ in ultimul deceniu: atragerea, retentia si recastigarea clientilor pierduti. In mod firesc, se prefigureaza intrebarea privind gradul de prioritate al atragerii si...
Persistent link: https://www.econbiz.de/10005812904
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THE IMPACT OF TRANSACTIONAL AND RELATIONAL MARKETING ON CUSTOMER RETENTION IN THE ROMANIAN ECONOMIC ENVIRONMENT
MAXIM, Andrei - In: EURINT Proceedings
In many industries, customer retention is considered to be one of the prerequisites of a company’s profitability, while satisfying customer needs is usually regarded as the first step towards customer loyalty. Retention and loyalty are even more important in times of economic crisis when...
Persistent link: https://www.econbiz.de/10010735691
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—How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach
Musalem, Andrés; Joshi, Yogesh V. - In: Marketing Science 28 (2009) 3, pp. 555-565
We analyze firms' decisions to invest in customer relationship management (CRM) initiatives such as acquisition and retention in a competitive context, a topic largely ignored in past CRM research. We characterize each customer by her intrinsic preference towards each firm, the contribution...
Persistent link: https://www.econbiz.de/10008787891
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Marketing Models of Service and Relationships
Rust, Roland T.; Chung, Tuck Siong - In: Marketing Science 25 (2006) 6, pp. 560-580
Given the growth of the service sector, and advances in information technology and communications that facilitate the management of relationships with customers, models of service and relationships are a fast-growing area of marketing science. This article summarizes existing work in this area...
Persistent link: https://www.econbiz.de/10008787949
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Relationship marketing in the retail sector: an insight in the determination of customer loyalty
Niculae, Sabin - In: Manager Journal 7 (2008) 1, pp. 114-117
In recent years we see a loss of power of individual brands, despite the money and the effort invested in them. The power is now in the hands of retailers. The final challenge of an individual band is the battle it has to win in the store. One way of winning the retail battle is to grow, to...
Persistent link: https://www.econbiz.de/10011146213
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Das Ombudsmannverfahren des Bundesverbandes deutscher Banken im Lichte von Kundenzufriedenheit und Kundenbindung
Körnert, Jan; Wolf, Cornelia - Fakultät Wirtschaftswissenschaften, Technische … - 2002
und eine stärkere Kundenbindung grundsätzlich erfüllen lassen. …
Persistent link: https://www.econbiz.de/10009207037
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Kundenkarten als Kundenbindungsinstrument des Handels
Helm, Roland; Ludl, Michaela - Wirtschaftswissenschaftliche Fakultät, … - 2004
Auf Basis des Determinanten-Modells der Kundenbindung von Peter (1997) werden die Wirkungszusammenh�ge beim Einsatz … von Kundenkarten auf die Kundenbindung berprft. Das kausale Modell der Kundenbindung besitzt in dieser empirischen Studie … die Determinanten der Kundenbindung im Gro�n und Ganzen nachgewiesen werden. Vor allem die Determinanten …
Persistent link: https://www.econbiz.de/10005786054
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Die Balanced Scorecard als Basis einer Customer Care Scorecard zur Konzeption einer systematischen Kundenpflege
Klein, Nicole - Wirtschaftswissenschaftlichen Fakultät, … - 2009
Die wirtschaftliche Entwicklung der letzten Zeit hat gezeigt, wie schwierig es für die Unternehmen ist, langfristigen Erfolg zu gewährleisten. Nachdem in der Vergangenheit die meisten Faktoren innerhalb der Firmen wie beispielsweise Kosteneinsparungen oder Prozessoptimierung bereits auf dem...
Persistent link: https://www.econbiz.de/10009149276
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The Effect of Customer Loyalty Programs on the Shopping Behavior in Retail : Loyalty Programs versus Loyalty Cards in the German Food Retail
Ziehe, Nikola; Stoll, Raina - Duesseldorf University of Applied Sciences - 2011
This empirical study will show how bonus programs, particularly loyalty programs and loyalty cards, have an impact on the purchasing behavior of consumers in the german food retail trade. The study was carried out by students of the Bachelor degree program in Business Administration from the...
Persistent link: https://www.econbiz.de/10008861993