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The effects of 'country-of-origin' and 'corporate image' on the perceptions of product quality and purchase intention
Lee, Jung-Wan; Tai, Simon W. - In: World Review of Entrepreneurship, Management and … 2 (2006) 4, pp. 335-350
, corporate image, its brand image and purchase intention survey conducted in Almaty, Kazakhstan, one of the CIS countries that …
Persistent link: https://www.econbiz.de/10008564396
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The effects of 'country-of-origin' and 'corporate image' on the perceptions of product quality and purchase intention
Lee, Jung-Wan; Tai, Simon W. - In: World Review of Entrepreneurship, Management and … 2 (2006) 4, pp. 335-350
, corporate image, its brand image and purchase intention survey conducted in Almaty, Kazakhstan, one of the CIS countries that …
Persistent link: https://www.econbiz.de/10005753553
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Runway logic: "Y" Generation Y prefer fashion brand over country-of-origin
Tjandra, Nathalia C.; Omar, Maktoba; Robert L. Williams, Jr. - In: Transnational Marketing Journal 1 (2013) 1, pp. 22-40
With approximately 1.38 billion, Generation Y are currently in the job market or about to enter the job market, they are increasingly taking over the spending power of the previous generation, the Baby Boomers. The purpose of this qualitative study was to explore the impact country-of-origin...
Persistent link: https://www.econbiz.de/10010901839
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STEREOTYPES IN CONSUMERS’ PRODUCT EVALUATION BASED ON THE COUNTRY-OF-ORIGIN
STOENESCU, Roxana-Denisa G. - In: SEA - Practical Application of Science (2014) 5, pp. 623-630
method. As results, research showed that a positive country image can compensate in terms of perception for a weak brand …
Persistent link: https://www.econbiz.de/10011079569
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Price and quality of remanufactured products related to consumer behaviour
Wong, Wong Ming; Zeng, Xian-Yang - In: International Journal of Trade and Global Markets 8 (2015) 1, pp. 17-26
participants. The data collection period took place over a four-week period at train stations and shopping malls in Shanghai, China …
Persistent link: https://www.econbiz.de/10011207834
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Ambivalence toward a country and consumers’ willingness to buy emblematic brands: The differential predictive validity of objective and subjective ambivalence measures on behavior...
Russell, Cristel; Russell, Dale; Klein, Jill - In: Marketing Letters 22 (2011) 4, pp. 357-371
Persistent link: https://www.econbiz.de/10009403217
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The role of (foreign?) culture on consumer buying behaviour: What changes when living abroad?
Lichy, Jessica; Pon, Kevin - In: Transnational Marketing Journal 1 (2013) 1, pp. 5-21
Contemporary notions of marketing - such as international subcultures, the Information Society and the global village - would lead us to believe that consumers have access to and consume an abundance of products from different countries. In the light of increasing standardisation by global...
Persistent link: https://www.econbiz.de/10010901838
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The Impact of Country-of-Origin, Ethnocentrism and Animosity on Product Evaluation: Evidence from Romania
LICSANDRU, Tana Cristina; SZAMOSI, Leslie T.; … - In: Management Dynamics in the Knowledge Economy Journal 1 (2013) 2, pp. 259-277
Purpose: The aim of the research is to identify whether product country image influences consumption patterns and purchase decisions of Romanian consumers, as well as to identify stereotypes regarding foreign products. Furthermore, the study aims to provide clear evidence regarding Romanian...
Persistent link: https://www.econbiz.de/10011133318
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The Influence of Country of Origin on Chinese Food Consumers
Walley, Keith; Custance, Paul; Feng, Tan; Yang, Xu; … - In: Transnational Marketing Journal 2 (2014) 2, pp. 78-98
the purchase of food products in China. The paper reports the findings of an empirical study conducted in Beijing that was … perceived to be of higher quality than food originating from China and that Chinese consumers do not see food originating … serve as a barrier to entry in this market for overseas companies who do not produce in China itself. …
Persistent link: https://www.econbiz.de/10010941674
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Trading Uncertainties: The Transatlantic Divide in Regulating Biotechnology
Jasanoff, Sheila - In: CESifo DICE Report 6 (2008) 2, pp. 36-43
Persistent link: https://www.econbiz.de/10005037371