The consumer is in the centre of any marketing endeavour. Finding out what the consumers (individual or organization) need, desire and demand is the starting point of a marketing approach.Our research is focused on determining consumer behaviour coordinates pertaining to cool drinks amongst...

This paper reports on an exploratory mail survey questionnaire that sought to identify the current use of the Balanced Scorecard (BS) by the FTSE 100 and possible future research initiatives. The main benefit of the BS was that departmental goals were now being aligned with the overall business...

The eco-businesses are poorly represented in Romania, in comparison with the average of EU. The increase of weight of eco-industries is among the development objectives in medium and long run. Romania has to implement a plan of 28 actions for promotion of eco-technologies and increase their...

Starting from a model of the factors which are directly involved in the consumer’s buying behavior – brand image, the perception of purchase risk, the attitude towards the product category and, in this context, the attitude towards the brand, the buying i

The article aims to explore the present evolution stage of the mobile marketing service market in Romania. Central part of the article is the exploratory research based on in-depth interviews with major specialists in mobile marketing services. The main objectives of the research were to study:...

The main goal of this paper is to highlight the exploration of a corporate path for obtaining sustainable economic growth through the private – public partnership principle. The basic hypothesis offers the idea of an integrated proactive governance system created to succeed by combining in...

Обоснована необходимость реализации высокорисковых инновационных проектов в российской наукоемкой промышленности. Основное внимание уделено отраслям,...