This paper analyzes market share changes in automobile and light truck submarkets. We find that new product, as measured by restyling, represents the most consistent, dominant determinant of demand. On average a ten percent reduction in relative price would yield only one-tenth the market share...

There is convincing evidence that the Internet has lowered the prices paid by some consumers in established industries, for example, term life insurance and car retailing. However, current research does not reveal much about how using the Internet lowers prices. This paper answers this question...

In a competitive marketplace, the effectiveness of any element of the marketing mix is determined not only by its absolute value, but its relative value with respect to the competition. For example, the effectiveness of a price cut in increasing demand is critically related to competitors'...

The elegance contests of the ancient car holders are usually attracting a large number of car lovers and a great audience eager to admire the masterpieces of car builders of all time. The Federation Internationale des Vehicules Anciens. had always expressed its willing to cultivate public...

This paper presents some preliminary results of a research concerning the evolution of product variety and product innovation policies of carmakers in the European market. Three market segments are taken into consideration for the period 1984-2004; data concerning model sales and product...

The increasing investments in communication put in evidence the need for innovation to fulfil and improve identity, positioning (brand and products), reputation, goodwill, networking. This paper aims to analyze – following the literature on brand management and marketing communication - the...

Este artículo trata del uso del Valor Percibido por el Cliente como herramienta para el análisis competitivo por parte de ensambladoras y concesionarios de Sports Utility Vehicles (SUV). Se muestra cómo se determinan la importancia relativa de los atributos que los compradores tienen en...

Amongst the collaborative consumptions arising nowadays, sharing is one of the most widespread systems. Sharing traditionally owned objects such as cars has certainly affected the consumer-possessions relationship. This paper shows the role of design in both identity and brand community...

The article examines recent developments in the Russian retail trade and automobile industry as in the two very dynamic sectors of the Russian economy by stating and forecasting sales trends, presenting main market participants, shares of business forms and deducing perspectives for Central and...

This study examines attention effects in the market for hybrid vehicles. We show that local media coverage, gasoline price changes and unprecedented record gasoline prices have a significant causal impact on the consumers’ attention. As attention is not directly observable, we analyze online...