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In this article, the authors argue that cooperation may be achieved by adding technology dimensions to the core product. Given the growing importance of real time information exchange and interactivity, a better understanding of the use of technology to the establishment and development of the...
Persistent link: https://www.econbiz.de/10005456381
these habits result in an increasing number of e-commerce retailers. Online-shops in the business-to-consumer field are … appealing for customers. This article deals with an e-commerce field of still low frequency, online-shops of drugstores. Their … Rossmann’s online-shop including the success factors above shows why drugstores are successful with e-commerce – and why not. …
Persistent link: https://www.econbiz.de/10010981059
, products do not exist in isolation but rather influence one another's sales. Such influence is especially evident in eCommerce …
Persistent link: https://www.econbiz.de/10009358871
It has been conjectured that the peer-based recommendations associated with electronic commerce lead to a redistribution of demand from popular products or "blockbusters" to less popular or "niche" products, and that electronic markets will therefore be characterized by a "long tail" of demand...
Persistent link: https://www.econbiz.de/10005040808
We study the online contagion of exogenous demand shocks generated by book reviews featured on the Oprah Winfrey TV show and published in the New York Times, through the co-purchase recommendation network on Amazon.com. These exogenous events may ripple through and affect the demand for a...
Persistent link: https://www.econbiz.de/10008672210
This article examines the drivers and inhibitors to the uptake of business to consumer electronic commerce.
Persistent link: https://www.econbiz.de/10010784758
franchising sector. We formulate various hypotheses on the factors that influence the adoption of an E-commerce strategy by …E-commerce has grown tremendously over the past decade. This paper focuses on E-commerce adoption within the … franchisors, namely the percentage of company-owned stores in the network, network size and age, franchisor resources (franchising …
Persistent link: https://www.econbiz.de/10009421752
The purpose of the paper was to identify approaches to value proposition in online companies and their consequences to firm performance. The paper presents a deconstructivist view on online value proposition. Based on this approach a survey of 150 Polish online firms was conducted. The research...
Persistent link: https://www.econbiz.de/10011266465
related to marketability, brand, traffic, industry e-commerce value trademark assessment. It focuses on ICANN NAF WIPO IRS …
Persistent link: https://www.econbiz.de/10009352423
Electronic distribution channels provide alternatives for faster delivery of banking services to a wider scope of customers. This study aims to understand customers' perception towards the potential benefits and risks associated with electronic banking in Pakistan. The outcomes would help the...
Persistent link: https://www.econbiz.de/10009352442