paper develops a holistic model on the basis of a relational perspective of brand equity. …

consumers who are highly loyal to local brands. To what extent brand loyalty affects spatial pricing strategies, is the main …

Brand loyalty represents a significant factor which leads to the development of business competitiveness and also it is … article focuses on brand loyalty as an important company asset. Defining the concept and typology of brand loyalty supports …

The construct of a brand relationship is quite complex. Numerous types of brand relationships can be identify and each … relationship between consumers and their preferred brand is important. The presence of strong brand in the market is the source of … various financial rewards to organization and due to this, creation strong brand is top priority for many organizations. Brand …

The word brand equity is known to every marketer and they wish that they have positive brand equity for their brands … brand equity. These variables include Brand awareness, familiarity, brand image, association, loyalty, preferences and … availability. But it is important to find that how each of these variables contribute towards brand equity for auto mobiles oil. To …

In resent years, a brand is a powerful mean of differentiation, and that differentiation provides a significant … competitive advantage for firms. Knowing how consumers assess a brand is important. For this reason, we need to determine the … factors which affect to consumer-based brand equity. In this study, the relationships among brand awareness, perceived quality …

The purpose of this paper is to examine the determinants of brand equity of QMobile users. A random survey was taken …. The results suggested that all the determinants have a significant impact on brand equity whereas brand response has no … impact on brand equity dimension. …

impression management (OIM) is essentially analogous to brand management. To date, however, there is a dearth of literature that … links OIM and brand management. Taking this into account, this paper dovetails OIM and brand management literature … the organisation's brand. This, we argue, permits the organisation to leverage their brand as a revenue generator in the …

A brand represents the awareness and the image that a product has managed with a segment of customers. In business … terms, a brand can be defined as a specific relationship created within a given market for the promotion of a particular … product. The specific existing relationship between a brand and a given market indicates the functional and symbolic values …