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Perceived Factors and Value of Online Master Degrees in Romania
POPESCU, Alina Irina; PÎNZARU, Florina Magdalena; … - In: Management Dynamics in the Knowledge Economy Journal 1 (2013) 1, pp. 101-110
perceived value and satisfaction of online master degrees among graduates of this type of degrees, the factors that influenced …. Findings reveal an overall increased satisfaction and perceived learning among graduates. We also found that the demographic … characteristics and the grades students received during the years of study and at the graduation exam (dissertation) are strong …
Persistent link: https://www.econbiz.de/10010667290
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Analysis of the Value Creation in Higher Institutions: A Relational Perspective
SÁNCHEZ-FERNÁNDEZ, Raquel; INIESTA-BONILLO, M. Ángeles; … - In: Theoretical and Applied Economics 10(551) (2010) 10(551), pp. 25-36
student perceived value. Moreover, we analyze the impact of perceived value on student satisfaction and loyalty. An empirical …
Persistent link: https://www.econbiz.de/10008670491
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Analysis of the Value Creation in Higher Institutions: A Relational Pe rspective
Iniesta-Bonillo, M. Ángeles; Rivera-Torres, Pilar; … - Facultatea de Administraţie Publică, Şcoala … - 2010
student perceived value. Moreover, we analyze the impact of perceived value on student satisfaction and loyalty. An empirical …
Persistent link: https://www.econbiz.de/10009141548
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USING DISCRIMINANT ANALYSIS IN RELATIONSHIP MARKETING
Catoiu, Iacob; Èšichindelean, Mihai; Vinerean, Simona - In: Annales Universitatis Apulensis Series Oeconomica 2 (2013) 15, pp. 36-36
studying the differences between gas-stations based on relational dimensions, suchas: perceived value and satisfaction. …
Persistent link: https://www.econbiz.de/10010838745
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Image, Satisfaction and Identification as Antecedents of Graduate Loya lty
Diaz, MA. Walesska Schlesinger; Iniesta, M. Angeles; … - Facultatea de Administraţie Publică, Şcoala … - 2010
face an increasingly competitive environment. In this context, university image, satisfaction, identification and loyalty … endeavours a general objective: to analyse the influence of university image, satisfaction and graduated … the three hypotheses and the results show that relationship management and constructs such as satisfaction, university …
Persistent link: https://www.econbiz.de/10009141460
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Brand Policy and Brand Equity
Brondoni, Silvio M. - In: Symphonya. Emerging Issues in Management (2001) 1 Brand Equity
A brand represents the awareness and the image that a product has managed with a segment of customers. In business terms, a brand can be defined as a specific relationship created within a given market for the promotion of a particular product. The specific existing relationship between a brand...
Persistent link: https://www.econbiz.de/10010908254
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Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance
Rajagopal - Escuela de Graduados en Administración Pública y … - 2009
Brand personality is an attractive and appealing concept in the marketing of today. Consumers perceive the brand on dimensions that typically capture a person’s personality, and extend that to the domain of brands. The discussions in the paper are woven around the issues concerning brand...
Persistent link: https://www.econbiz.de/10005077235
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Conational Drivers Influencing Brand Preference among Consumers
Rajagopal - Escuela de Graduados en Administración Pública y … - 2009
Consumers recognize brands by building favorable attitude towards them and through the purchase decision process. Brand preference is understood as a measure of brand loyalty in which a consumer exercises his decision to choose a particular brand in presence of competing brands. This study aims...
Persistent link: https://www.econbiz.de/10005077834
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Performant Brand Management Contribution to the Company Success on International Market
Danciu, Victor - In: Theoretical and Applied Economics 2(507) (2007) 2(507), pp. 55-64
The success of any company in international markets heavily depends on the brand strategies. These strategies are based on the pillars of the brand management, which are identity, positionning and image. The core element of the internationalisation strategy of the brand is the identity. The...
Persistent link: https://www.econbiz.de/10005581559
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Surname as a Luxury Brand: Brand Value Perspective
Mroz-Gorgon, Barbara - ToKnowPress
Purpose - This article deals with a type of luxury fashion brand whose name is at the same time the famous surname. The author’s views are based on the analysis of the examples excerpted from fashion market. Apart from the benefits in the form of a known brand “name” and no necessity to...
Persistent link: https://www.econbiz.de/10010713880