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A common problem to current digital subscription services is how to prevent membership (e.g. account and password) sharing beyond authorised consumers. Unlike traditional subscription services such as wired phone examples, sharing is much more popular in a digital world due to the access of...
Persistent link: https://www.econbiz.de/10008539511
A common problem to current digital subscription services is how to prevent membership (e.g. account and password) sharing beyond authorised consumers. Unlike traditional subscription services such as wired phone examples, sharing is much more popular in a digital world due to the access of...
Persistent link: https://www.econbiz.de/10005048678
Reference groups influence product and brand evaluations, especially when the product is a publicly consumed luxury good. Marketers of such luxury goods need to carefully balance two important social forces: (1) the desire of leaders to distinguish themselves from followers and (2) the...
Persistent link: https://www.econbiz.de/10008788173
The purpose of the paper was to identify approaches to value proposition in online companies and their consequences to firm performance. The paper presents a deconstructivist view on online value proposition. Based on this approach a survey of 150 Polish online firms was conducted. The research...
Persistent link: https://www.econbiz.de/10011266465
This study deals with live and silent auctions of domain names. It develops a domain name appraisal model for decisions related to marketability, brand, traffic, industry e-commerce value trademark assessment. It focuses on ICANN NAF WIPO IRS type of resolution dispute cost benefit analysis and...
Persistent link: https://www.econbiz.de/10009352423
Electronic distribution channels provide alternatives for faster delivery of banking services to a wider scope of customers. This study aims to understand customers' perception towards the potential benefits and risks associated with electronic banking in Pakistan. The outcomes would help the...
Persistent link: https://www.econbiz.de/10009352442
The fast growing of e-commerce proceeded in profits for many companies. Its application associated to well-designed workflows, i.g., the virtual customer care procedures, can benefit the companies by building long term competitive advantages. This study analysed the virtual customer care of ten...
Persistent link: https://www.econbiz.de/10009352578
The article addresses the question 'What makes an e-shop successful?' by providing various reference models. These reference models are for the obvious retail evolution, for quality and retail sales, for pricing and quality of products, and for pricing and quality of the sales process (i.e.,...
Persistent link: https://www.econbiz.de/10009353079
This study develops and validates an extended model, to predict and explain consumers' intentions to transact with an internet-based Business-to-Consumer (B2C) e-commerce system, based on the Technology Acceptance Model (TAM). In the augmented TAM of this study, additionally to ease of use and...
Persistent link: https://www.econbiz.de/10008592775
Interest in electronic commerce and electronic markets has largely been focused on North America and Europe and yet there are many interesting developments taking place in the Arab Gulf region, which have received very little attention. This study aims to address these issues. This research has...
Persistent link: https://www.econbiz.de/10010668751