The construct of a brand relationship is quite complex. Numerous types of brand relationships can be identify and each … relationship between consumers and their preferred brand is important. The presence of strong brand in the market is the source of … various financial rewards to organization and due to this, creation strong brand is top priority for many organizations. Brand …

Cobranding, or the use of two brand names on a single product, generally coincides with higher purchase intentions …-congruity with the secondary brand and need for uniqueness have significant positive impacts on symbolic co-branding purchase, in … addition to perceived congruence and attitude toward the primary brand. In contrast, attitude toward the secondary brand does …

Marketing strategies for brands have shifted its focus on relationships and value creation that directly links to brand … loyalty, is the main focus of this paper and two key factors: brand experience and brand commitment, within automotive sector … brand loyalty. However, as brand commitment consists of both affective and continuance commitment, it is still somewhat …

The objective of the article is to investigate the structure of individual’s emotional relationship with any brand … brand and the dimensional structure of this consumer-brand love is very similar to that of interpersonal romantic love. This … article has criticized prior literatures in the area of love and attachment. It has also analyzed how brand loyalty is …

behavior towards the company’s brand. This study analyzed changes in consumer behavior towards favorite brands after a … including, brand perception, price levels willing to pay, and willingness to purchase.. …

consumers who are highly loyal to local brands. To what extent brand loyalty affects spatial pricing strategies, is the main …

Brand loyalty represents a significant factor which leads to the development of business competitiveness and also it is … article focuses on brand loyalty as an important company asset. Defining the concept and typology of brand loyalty supports …

The word brand equity is known to every marketer and they wish that they have positive brand equity for their brands … brand equity. These variables include Brand awareness, familiarity, brand image, association, loyalty, preferences and … availability. But it is important to find that how each of these variables contribute towards brand equity for auto mobiles oil. To …