Narrow search
Showing 1 - 10 of 1,586
Cover Image
Entscheidungsfreiheit als Grundlage wirtschaftswissenschaftlicher Forschung
Küpper, Hans-Ulrich - Volkswirtschaftliche Fakultät, … - 2006
by ethics and neurobiology. It argues for an understanding of busi-ness ethics which sees the economic agents’ freedom of … developments in behav-ioural economics, ethics and neurobiology, it argues for the extension of this concept by con-sciously or … Entscheidungstheorie durch Ethik und Neurobiologie in Frage gestellt wird. Nach dem in ihm entwickelten Verständnis von Unternehmensethik …
Persistent link: https://www.econbiz.de/10005649761
Cover Image
REVISITING CONSUMER ENVIRONMENTAL RESPONSIBILITY: A FIVE NATION CROSS-CULTURAL ANALYSIS AND COMPARISON OF CONSUMER ECOLOGICAL OPINIONS AND BEHAVIORS
Montgomery, Cameron; Stone, George - In: International Journal of Management and Marketing Research 2 (2009) 1, pp. 35-58
Cross-cultural marketing of consumer products and services has become an integral part of the mainstream strategic thinking of multinational consumer products firms. These firms must increasingly address ecological concerns of the individuals comprising the various global market segments where...
Persistent link: https://www.econbiz.de/10011212174
Cover Image
The effects of 'country-of-origin' and 'corporate image' on the perceptions of product quality and purchase intention
Lee, Jung-Wan; Tai, Simon W. - In: World Review of Entrepreneurship, Management and … 2 (2006) 4, pp. 335-350
This study analyses how consumer perceptions on the quality of products are influenced by the marketing appeals of multinational firms and by the country-of-origin effects. It presents findings derived from the results of country-of-origin effect, corporate image, its brand image and purchase...
Persistent link: https://www.econbiz.de/10008564396
Cover Image
The effects of 'country-of-origin' and 'corporate image' on the perceptions of product quality and purchase intention
Lee, Jung-Wan; Tai, Simon W. - In: World Review of Entrepreneurship, Management and … 2 (2006) 4, pp. 335-350
This study analyses how consumer perceptions on the quality of products are influenced by the marketing appeals of multinational firms and by the country-of-origin effects. It presents findings derived from the results of country-of-origin effect, corporate image, its brand image and purchase...
Persistent link: https://www.econbiz.de/10005753553
Cover Image
Conjoint-Analyse und Marktsegmentierung
Steiner, Winfried J.; Baumgartner, Bernhard - Wirtschaftswissenschaftliche Fakultät, Universität … - 2003
Die Marktsegmentierung zählt neben der Neuproduktplanung und Preisgestaltung zu den wesentlichen Einsatzgebieten der … über die vorliegenden methodischen Ansätze zur Verknüpfung von Conjoint-Analyse und Marktsegmentierung und zeigt die …
Persistent link: https://www.econbiz.de/10005607529
Cover Image
Ethics and corporate social responsibility - a strategic approach within the organization
Nunes, Carmina Simion Simescu Martinho; Simescu, … - In: Studies and Scientific Researches. Economics Edition (2010) 15
organizational culture. So tackling business ethics and social responsibility is an issue today, not only theoretically but also in … effectiveness and ethics initiatives in the corporate responsibility shock. …
Persistent link: https://www.econbiz.de/10008470729
Cover Image
Rescuing the captive [mode] user: an alternative approach to transport market segmentation
Jacques, Cynthia; Manaugh, Kevin; El-Geneidy, Ahmed - In: Transportation 40 (2013) 3, pp. 625-645
The prevailing approach to transport market segmentation which identifies two distinct groups, “captive” and “choice” users, has widely been used by professionals and scholars despite the ambiguity associated with these terms. Furthermore, conflicting interpretations from the point of...
Persistent link: https://www.econbiz.de/10010989482
Cover Image
Bond Pricing Before and after EMU From the Experience of the “European South”
A. Antzoulatos, Angelos; Klinaki, Eleni - In: Journal of Economic Integration 17 (2002), pp. 153-163
We use an extensive sample of 763 bonds issued by financial institutions of three countries of the “European South”, in 1997, one year before the selection of the “first-wave” EMU participants, and in 1999, EMU’ s starting year, to investigate the extent to which the aforementioned...
Persistent link: https://www.econbiz.de/10010991731
Cover Image
Market segmentation, service quality, and overall satisfaction: self-organizing map and structural equation modeling methods
Chen, Nai-Hua; Huang, Stephen; Shu, Shih-Tung; Wang, … - In: Quality & Quantity: International Journal of Methodology 47 (2013) 2, pp. 969-987
In a service-dominant paradigm, service is the core of society and industry. This study explores the hierarchical roles of core service, facilitating service, and supporting service that affect customer satisfaction in the service industry. Cable TV services in Taiwan are employed as an example,...
Persistent link: https://www.econbiz.de/10010993032
Cover Image
The Welfare Effects of Regulating the Number of Market Segments
Braouezec, Yann - IÉSEG School of Management, Université Catholique de Lille - 2013
We consider a model in which a profit-maximizing organization called the monopolist faces N _ 2 different (micro) market segments while the number k of market segments is chosen the regulator, where k is an integer between 1 and N. Unless k = 1 or k = N, the monopolist's profit maximization is a...
Persistent link: https://www.econbiz.de/10010854428