Showing 1 - 10 of 5,421
of the Internet marketing as a distinctive field within marketing theory and practice. Since then, the Internet usage and …
Persistent link: https://www.econbiz.de/10011007133
Die Durchdringung der Wirtschaft mit den Produkten und Leistungen der modernen Informations- und Kommunikationstechnologien (IuK) kann als zentraler Bestandteil der tiefgreifenden ökonomischen Wandlungsprozesse der beiden letzten Jahrzehnte angesehen werden. Die Untersuchung konzentriert sich...
Persistent link: https://www.econbiz.de/10009226250
Software ist ein Gut, welches besondere ökonomische Eigenschaften aufweist. In diesem Artikel werden - ausgehend von einer allgemeinen Definition des Gutes Software - systematisch zentrale ökonomische Eigenschaften herausgearbeitet, welche Implikationen für die Produktion und Kostenstruktur,...
Persistent link: https://www.econbiz.de/10005786021
intention to use MaaS based on the Theory of Planned Behavior. To empirically test this model, we surveyed 132 music pirates …
Persistent link: https://www.econbiz.de/10011001376
We review research on revenue models used by online firms who offer digital goods. Such goods are non-rival, have near zero marginal cost of production and distribution, low marginal cost of consumer search, and low transaction costs. Additionally, firms can easily observe and measure consumer...
Persistent link: https://www.econbiz.de/10010959376
-digital goods. The research model builds upon the extended unified theory of acceptance and use of technology (UTAUT2), adding two …
Persistent link: https://www.econbiz.de/10011264155
This article investigates the relation between the level of publicness of digital goods – i.e. their degree of non-excludability and non-rivalness – and the pirating behaviour of the consumers. The main focus is put on the difference between the ex-ante level of publicness – determined by...
Persistent link: https://www.econbiz.de/10005022149
We study the strategy of bundling a large number of information goods, such as those increasingly available on the Internet, and selling them for a fixed price. We analyze the optimal bundling strategies for a multiproduct monopolist, and we find that bundling very large numbers of unrelated...
Persistent link: https://www.econbiz.de/10009209326
This paper analyzes optimal pricing for information goods under incomplete information, when both unlimited-usage (fixed-fee) pricing and usage-based pricing are feasible and administering usage-based pricing may involve transaction costs. It is shown that offering fixed-fee pricing in addition...
Persistent link: https://www.econbiz.de/10009214159
This paper aims to explore the impact of ex-ante legal status of creator on ex-post open license choice. It first describes the emergents Creative Commons licenses in Open Cultural Contents production and distribution. It introduces the two open models of diffusion and production, followed by...
Persistent link: https://www.econbiz.de/10009324083