Lately, a new trend has specially outreached on the Information Society that of Social Computing. Starting from a citizen-focused model of health seamless provision of services, this paper analyses some current Web 2.0 initiatives on the Health sector. These opportunities would not be fully...

We all know that information about products drives consumption choices. But knowledge comes first. Without the correct consciousness about products, even with complete information inefficient outcomes may result. The adverse selection problem is revisited in this paper, successfully interpreting...

The wine industry considered product quality as key to increasing competitiveness. However, when wines are perceived quality neutral, regardless of other existing differences, consumers will substitute one wine for another exposing producer to intense price competition. To differentiate wines, a...

This study analyses how consumer perceptions on the quality of products are influenced by the marketing appeals of multinational firms and by the country-of-origin effects. It presents findings derived from the results of country-of-origin effect, corporate image, its brand image and purchase...

This study analyses how consumer perceptions on the quality of products are influenced by the marketing appeals of multinational firms and by the country-of-origin effects. It presents findings derived from the results of country-of-origin effect, corporate image, its brand image and purchase...

The purpose of this study is to explore the purchase behaviour of consumers as it relates to the price and quality of remanufactured products. This study utilises the theoretical framework of the theory of reasoned action to analyse the following variables: two independent variables such as...

The interactive nature of social networking sites contributes to reinforcethe engagement between consumers and brands in terms of cocreationof shared values. In this context, Twitter - the most popularmicroblogging service in the world - seems to act as a new frontier forviral marketing...

Electronic word-of-mouth (eWOM) is an important factor in marketing communication. As more people use eWOM to assist them in making purchase decisions, the process by which they evaluate the credibility of these online recommendations becomes increasingly relevant. Although previous studies have...

The expansion of social networks begins to put their stamp of increasingly powerful over all economic activities. Traditional client translates himself into center of social networks and thus becomes a social client, resulting in chain reactions; marketing campaigns taking place in its...