A fundamental question in pharmaceutical marketing management is: How does the effectiveness of detailing change when additional information on drugs is revealed via patients' experiences during the product lifecycle? To address this question, we develop a model of detailing and prescribing...

If producers have more information than consumers about goods’ attributes, then they may use non-price (rather than price) adjustment mechanisms and, consequently, the market may reach a new equilibrium even if prices don't change. We study a situation where producers adjust the quantity per...

If producers have more information than consumers about goods’ attributes, then they may use non-price (rather than price) adjustment mechanisms and, consequently, the market may reach a new equilibrium even if prices don't change. We study a situation where producers adjust the quantity per...

This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised product and its substitutes. We study the market for over-the-counter (OTC) weight-loss products, a market in which deceptive advertising is rampant and products are generally...

This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised product and its substitutes. We study the market for over-the-counter (OTC) weight-loss products, a market in which deceptive advertising is rampant and products are generally...

The following is a model of psychological contracting with unmonitorable performance, implicit offers, and screening for non-performance by the announcement of the expectation of performance. It is motivated by the $250 billion prescription drug industry, which spends $19 billion per year on...

This paper examines the ‘executional greenwashing’ effect, i.e. the use of nature-evoking elements in advertisements to artificially enhance a brand’s ecological image. Theoretical and regulatory implications are discussed.

This is a discussion of the manuscript "Local News Online: Aggregators, Geo-Targeting and the Market for Local News" by L. George and C. Hogendorn, presented at the 11th Workshop on Media Economics, which was held at the Recanati Business School, Tel-Aviv University, October 9-10, 2013.

China will boast a population of almost 500-million young people under age 30 by 2015. The sheer size of the Chinese youth market and young people’s discretionary income make this market one of the most sought-after in the world. The status and continuing development of Chinese youth...

With rapid aging of the Taiwan population, the senior-care market has been growing in rural areas of Taiwan. Competition among senior care market players also soared in the past decade and consumers have been demanding better quality performances. This has forced the Senior Care Organizations...