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Analysis of transportation and logistics processes for soybeans in Brazil
Fliehr, Olivia - Bundesforschungsinstitut für Lädliche Räume, Wald … - 2013
improve the national infrastructure, particularly in the ports in northern Brazil, could lead to large improvements in the … in Brasilien zu ermitteln, wurde eine Markt- und Kostenanalyse für vier Anbaugebiete im Sorriso-Santos-Korridor mit … auf dem Weltmarkt gehört Brasilien zu den Hauptversorgern der weltweiten Sojanachfrage. Der Einfluss von Logistik und …
Persistent link: https://www.econbiz.de/10010985835
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CLASSICAL MEDIA RELATIONS AND NEW MEDIA RELATIONS IN SPORT
MIHAI, Alexandru Lucian - In: SEA - Practical Application of Science (2014) 4, pp. 91-100
Media relations in sport mean maintenance of networks and positive relationships with people in the media to obtain positive media exposure for a sport product (informal and formal information sessions with media representatives). Because of the pervasive influence the media has on marketing...
Persistent link: https://www.econbiz.de/10010885036
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Understanding fan motivation for interacting on social media
Stavros, Constantino; Meng, Matthew D.; Westberg, Kate; … - In: Sport Management Review 17 (2014) 4, pp. 455-469
Social media provide fans with an additional means to engage with their team and are a valuable forum for sport organizations to better understand fan motivations and strengthen fan relationships. This study contributes to emerging research on the nature of social media use by revealing the...
Persistent link: https://www.econbiz.de/10010939880
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The Strategic Sport Marketing Planning Process
Mihai, Alexandru Lucian - In: Manager Journal 17 (2013) 1, pp. 230-236
In many segments of the sport industry, sport marketers are pressured to increase their product sales to generate increased revenues for their organizations. This pressure poses a challenge. Because sport marketers are involved in persuading consumers to buy, they run the risk of exaggerating or...
Persistent link: https://www.econbiz.de/10010945160
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Understanding the factors influencing soccer team identification and its impacts on team sponsors: An evidence from Thailand Premier league
PRASERTSAKUL, DISSATAT; Rerngrittirong, Titipong - International Institute of Social and Economic Sciences - 2014
Sponsorship expenditures have increased dramatically in the past decade worldwide. The ampli
Persistent link: https://www.econbiz.de/10011211443
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Improving sport brands’ reputation through marketing events
ROȘCA, Vlad - In: Management & Marketing 6 (2011) 4
The rationale of this paper is to highlight how a marketing event can be used as a promotional tool by a sporting organization. A case study approach has been chosen for the demonstration. The major findings of the research are that integrating a marketing event in the promotional mix can help a...
Persistent link: https://www.econbiz.de/10009395829
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INFLUENTA CAZURILOR DE DOPAJ ASUPRA RELATIEI DINTRE SPONSORI SI ECHIPELE DE CICLISM
ROSCA, Vlad - In: Marathon 3 (2011) 2, pp. 212-232
The help from sponsors is an important issue for the stability of professional cycling teams. An important share of a team’s revenues consists of the money paid by sponsors in exchange of the right to associate their brands with the team. In exchange of their involvment, sponsors expect to...
Persistent link: https://www.econbiz.de/10010550944
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Sport event innovativeness: Conceptualization, measurement, and its impact on consumer behavior
Yoshida, Masayuki; James, Jeffrey D.; Cronin, J. Joseph - In: Sport Management Review 16 (2013) 1, pp. 68-84
Although scholars have had a long-standing interest in product innovation based on technological development, limited attention has been devoted to the study of the innovation of sport event experiences. Two quantitative studies, from the consumer's perspective, were completed to validate the...
Persistent link: https://www.econbiz.de/10010608575
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‘Game, Set, Match’: An exploration of congruence in Australian disability sport sponsorship
Macdougall, Hannah K.; Nguyen, Sheila N.; Karg, Adam J. - In: Sport Management Review 17 (2014) 1, pp. 78-89
The effectiveness of sponsorship communications, and thereby the success of corporate sponsorship management, is considerably influenced by the multi-faceted, theoretical concept of congruence. In this paper, sponsors’ management approaches to disability sport relationships are presented, as...
Persistent link: https://www.econbiz.de/10010871512
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Fans' perceptions of club season membership: implications for sport organisations' revenue management
Alonso, Abel Duarte; O'Shea, Michelle - In: International Journal of Revenue Management 7 (2013) 1, pp. 1-17
Club season membership and game day expenditure are important income sources for professional sport leagues and events. From a marketing perspective, understanding fans membership experiences can be invaluable for sport managers and marketers. This study examines the perceptions of fans of a...
Persistent link: https://www.econbiz.de/10010669588