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unsteady equilibrium, a matrix of dual-targeting trademark creation is developed. …
Persistent link: https://www.econbiz.de/10010855614
unsteady equilibrium, a matrix of dual-targeting trademark creation is developed. …
Persistent link: https://www.econbiz.de/10011215993
The paper analyzes the risk disclosure quality in the prospectus of IPOs in Germany between 2006 and 2008. Quality of risk information is measured as precision and comprehensibility. The relationship between risk disclosure quality and earnings power is tested.
Persistent link: https://www.econbiz.de/10008479034
In today's uncertain financial climate it is particularly important for entities to explain their financial performance relative to their expectations. Therefore, the paper analyzes the quality and quantity of management reporting in Germany's publicly traded MDAX and SDAX companies using a...
Persistent link: https://www.econbiz.de/10008479037
"Behavior-based personalization" has gained popularity in recent years, whereby businesses offer personalized products based on consumers' purchase histories. This paper highlights two perils of behavior-based personalization in competitive markets. First, although purchase histories reveal...
Persistent link: https://www.econbiz.de/10009218470
At present, due to the highly competitive environment and a more than ever demanding customer, the marketing approaches considered by the small and medium enterprises (SMEs) must be split into strategic and tactical tools. The first ones must outline the directions, objectives and paths...
Persistent link: https://www.econbiz.de/10010667259
. This case is useful for exploring segmentation and targeting decisions in marketing. … farmers better, but his colleagues wanted him to think further before selecting any particular market segment for targeting …
Persistent link: https://www.econbiz.de/10005050920
. In cooperation with the management, we implemented and tested a new segmentation, targeting, and positioning tool, which …
Persistent link: https://www.econbiz.de/10008787562
At present, due to the highly competitive environment and a more than ever demanding customer, the marketing approaches considered by the small and medium enterprises (SMEs) must be split into strategic and tactical tools. The first ones must outline the directions, objectives and paths...
Persistent link: https://www.econbiz.de/10010894434
example of Bosch home appliances brand. Summary contains comparison of theory and practical case of segmentation and targeting … brand positioning strategy development. It demonstrates application of the theoretical attitude of segmentation on practical …
Persistent link: https://www.econbiz.de/10004976864