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ПОДХОДЫ К ПОНИМАНИЮ И ОПРЕДЕЛЕНИЮ ПОНЯТИЯ БРЕНДА РАБОТОДАТЕЛЯ
НИКОЛАЕВНА, МОКИНА СОФИЯ - In: Бизнес Информ (2014) 3, pp. 238-242
Цель статьи заключается в исследовании существующих подходов к определению понятия «бренд работодателя» и формировании авторского комплексного подхода к...
Persistent link: https://www.econbiz.de/10011215563
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Approaches to Understanding and Definition of the Employer Brand Notion
Mokina Sofiia M. - In: Business Inform (2014) 2, pp. 238-242
The goal of the article lies in the study of existing approaches to definition of the "employer brand" notion and formation of the author's complex approach to definition of this notion. The article analyses and generalises approaches of many foreign and domestic scientists to definition of the...
Persistent link: https://www.econbiz.de/10010752581
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Employer Branding - Source of Competitiveness of the Industrial Plants
Dagmar, Babčanová; Miroslav, Babčan; Eva, Odlerová - In: Research Papers Faculty of Materials Science and … 18 (2010) 29, pp. 55-61
The paper deals with the concept of employer branding, which is very important to follow, as an employer brand represents the core values of an organization. Organizations considered good employers have a strong identity and a positive image in the marketplace. To be successful, organizations...
Persistent link: https://www.econbiz.de/10011008367
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Employer Branding - Source of Competitiveness of the Industrial Plants
BabÄanová Dagmar; Miroslav, BabÄan; Odlerová Eva - In: Research Papers Faculty of Materials Science and … 18 (2010) 29, pp. 55-61
The paper deals with the concept of employer branding, which is very important to follow, as an employer brand represents the core values of an organization. Organizations considered good employers have a strong identity and a positive image in the marketplace. To be successful, organizations...
Persistent link: https://www.econbiz.de/10010534193
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How to attract applicants in the Atlantic versus the Asia-Pacific region? A cross-national analysis on China, India, Germany, and Hungary
Baum, Matthias; Kabst, Rüdiger - In: Journal of World Business 48 (2013) 2, pp. 175-185
While previous studies have shown that firms need to build a favourable employer image to prevail in the war for talent we still lack of an international perspective on employer branding. Based on a survey among engineering students from China, India, Germany, and Hungary, we show that the...
Persistent link: https://www.econbiz.de/10011065271
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SEGMENTING POTENTIAL EMPLOYEES ACCORDING TO FIRMS’ EMPLOYER ATTRACTIVENESS DIMENSIONS IN THE EMPLOYER BRANDING CONCEPT
Tuzuner, V. Lale; Yuksel, Cenk Arsun - In: Journal of Academic Research in Economics 1 (2009) 1 (June), pp. 46-61
Brands are among firms’ most valuable assets: consequently brand management is a key activity in many firms. Although firms commonly focus their branding efforts toward developing product and corporate brands, branding can also be used in the area of human resource management. The...
Persistent link: https://www.econbiz.de/10008615263
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Employer branding: how to measure its efficacy
Marino, Bonaiuto; Mauro, Giacomantonio; Erica, Pugliese; … - In: Micro & Macro Marketing (2010) 1, pp. 7-26
Attraction and retention of talented resources are crucial to the success of the organizations. The purpose of this study is to develop a real and ideal employer scale. For real employers we mean organizations that are currently working in the market while the ideal ones are hypothetical...
Persistent link: https://www.econbiz.de/10011157864
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Determinants of Employer Image: A Case of the Tourism Industry
Bednarska, Marlena; Olszewski, Marcin - In: Ekonomia journal 36 (2014)
In today’s, characterised by increasingly fierce competition economy, employees are focal to the process of tourism service brand building. If companies wish to gain a competitive advantage through attracting and retaining the best available human capital, they should engage in the process of...
Persistent link: https://www.econbiz.de/10011271582
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How Do European SME Owner–Managers Make Sense of ‘Stakeholder Management’?: Insights from a Cross-National Study
Schlierer, Hans-Jörg; Werner, Andrea; Signori, Silvana; … - In: Journal of Business Ethics 109 (2012) 1, pp. 39-51
institutional, cultural and linguistic contexts can influence owner–managers’ sensemaking of stakeholder management. Our study …
Persistent link: https://www.econbiz.de/10010989972
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Extracting Business Value from IT: A Sensemaking Perspective of Post-Adoptive Use
Hsieh, J. J. Po-An; Rai, Arun; Xu, Sean Xin - In: Management Science 57 (2011) 11, pp. 2018-2039
draws on sensemaking theory to develop a model to understand the antecedents, contingencies, and consequences of customer … suggest that employees engage in post-adoptive sensemaking at two levels: technology and work system. We found that … sensemaking at both of these levels impacts the extended use of CRM technologies. Employees' sensemaking at the technology level …
Persistent link: https://www.econbiz.de/10010990565