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Cultural innovation through store atmosphere and product design: a case of the craft industry

Kao, Yie-Fang; Shu, Pei-Gi; Yang, Ming-Hsien; Chang, … - In: International Journal of Revenue Management 2 (2008) 4, pp. 344-360

Cultural innovation implies revenue potential and has gained much academic and practical attention. In this study we explore the case of Yingge craft industry, a well-known cultural innovative industry in Taiwan, by focusing on the relationship among constructed atmosphere, product design,...

Persistent link: https://www.econbiz.de/10008539536

Cultural innovation through store atmosphere and product design: a case of the craft industry

Kao, Yie-Fang; Shu, Pei-Gi; Yang, Ming-Hsien; Chang, … - In: International Journal of Revenue Management 2 (2008) 4, pp. 344-360

Persistent link: https://www.econbiz.de/10005751538

A Relationship Approach to Brand Equity

Brito, Carlos - Faculdade de Economia, Universidade do Porto - 2008

Brands are not just a sign. Brands are not just elements that position products and companies. For many years, brands have been regarded as the link between products/companies and their customers. However, this view has dramatically changed inasmuch as brands are now considered partners of the...

Persistent link: https://www.econbiz.de/10005031606

Quantifizierung des Einflusses der äußeren Produktgestaltung auf die Geschmacksbewertung und auf die Kaufbereitschaft bei Wein mittels eines Charakteristikamodells

Szolnoki, Gergely; Hoffmann, Dieter; Herrmann, Roland - In: Journal of International Agricultural Trade and Development 60 (2011) 1

Produktgestaltung des Weines die Geschmacksbewertung und die Kaufbereitschaft beeinflusst und wie groß deren Bedeutung im Vergleich zu … Verbraucherbefragung kombiniert wird, zeigt starke Wirkungen der äußeren Produktgestaltung auf die Kaufbereitschaft bei Wein, wenn eine … direkten Effekte der äußeren Produktgestaltung auf die Kaufbereitschaft abbilden und die indirekten Effekte ausklammern würde …

Persistent link: https://www.econbiz.de/10011143136

Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach

Wilson, Jonathan A.J.; Hollensen, Svend - In: International Journal of Business Performance Management 14 (2013) 1, pp. 67-94

Customer lifetime value (CLV) is an established relationship marketing-centric approach to evaluating performance: based upon the significance of a customer, and what resources should be allocated towards maintaining relations - beyond short-term transactional views. The conceptual argument...

Persistent link: https://www.econbiz.de/10010669232

Juridical Aspects Concerning Fiscality, Work Relations and Professional Training in the Field of Constructions

Lucian, Gheorghe - In: Ovidius University Annals, Economic Sciences Series XIII (2013) 1, pp. 321-324

The constructions - a branch that is in close agreement with the overall evolution of Romanian economy - are confronted with the same hardships from a fiscal viewpoint, and not only that, as the whole economic activity from Romania. In the period following the year 1990, the business environment...

Persistent link: https://www.econbiz.de/10010675673

Theoretical Considerations Referring to Law no. 10/1995 Regarding the Quality in Constructions

Lucian, Gheorghe - In: Ovidius University Annals, Economic Sciences Series XIII (2013) 1, pp. 317-320

After the year 1989 Romania faced an unpreceded intensification of the legislative activity. But what worries the most is not the great number of normative acts, but their imperfection. Being unsufficiently elaborated, after their coming in operation they were modified and completed by other...

Persistent link: https://www.econbiz.de/10010675752

Analysis and Research on the Functional Value and Development Opportunities of Hainan National Breeding and Multiplication

Chen, Guanming; Lin, Yaqiong; Li, Jinsong; Wang, Liping - In: Asian Agricultural Research 05 (2013) 06

To further specify significance and development orientation of Hainan National Breeding and Multiplication (hereinafter referred to as HNBM), such concepts as value engineering, industrial cluster and regional economy were introduced by analyzing its properties and interpreting relevant...

Persistent link: https://www.econbiz.de/10010881726

Innovative business approaches for the reduction of extreme poverty and marginality?

Baumuller, Heike; Husmann, Christine Ladenburger; von … - Zentrum für Entwicklungsforschung (ZEF), Rheinische … - 2011

Extreme poverty is an immense political and market failure, wasting the potential of hundreds of millions of people. Investing in the creation of markets that include the extreme poor and marginalized should thus not only be considered as a charitable activity, but promises high returns on...

Persistent link: https://www.econbiz.de/10010910234

Approaching corporate social responsibility trough cross sector social partnerships – case study of Bufab Romania

CRIŞAN, Cătălina MITRA - In: Management & Marketing 8 (2013) 4

In this article we address issues related to cross sector social partnerships as a form of a complex corporate social responsibility policy of companies developed with the purpose of creating social value and economic value. We also highlight the implications of corporate social responsibilities...

Persistent link: https://www.econbiz.de/10011019894

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