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Struktur und Entwicklung der Musikwirtschaft
Hummel, Marlies - In: Ifo Schnelldienst 44 (1991) 01/02, pp. 16-25
Die Studie untersucht, inwieweit die Potentiale der Musikwirtschaft in der Bundesrepublik Deutschland in höhere Umsätze … verkauft. Die gesamte Nachfrage nach Gütern und Dienstleistungen der Musikwirtschaft wird in den nächsten Jahren wesentlich … an Freizeit sowie 4. die Vereinigung Deutschlands und den EG-Binnenmarkt. Insgesamt gesehen kann für die Musikwirtschaft …
Persistent link: https://www.econbiz.de/10005013546
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Branding athletes: Exploration and conceptualization of athlete brand image
Arai, Akiko; Ko, Yong Jae; Ross, Stephen - In: Sport Management Review 17 (2014) 2, pp. 97-106
In this study, the current issues of athlete brand management are discussed and the construct of athlete brand image is conceptualized. A conceptual model of athlete brand image (MABI) is developed incorporating three key dimensions: athletic performance, attractive appearance, and marketable...
Persistent link: https://www.econbiz.de/10010777000
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Brand Management Model in Sport Industry of Iran: Professional Football League Case
Javani, Vajihe; Ehsani, Mohammad; Amiry, Mojtaba; … - In: International Journal of Research in Business and … 2 (2013) 3, pp. 68-74
The study aims to examine brand management model in Iran's professional Football League (2011-2012) with emphasis on brand image. The study was descriptive-survey one. A sample of Iranian professional football league fans (N=911) responded 4 items questionnaire. A structural equation model (SEM)...
Persistent link: https://www.econbiz.de/10011152565
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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens - In: EconStor Open Access Articles (2013), pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010981129
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What's in a Name? A Comparative Analysis of Surf and Snow Brand Personalities
de Burgh-Woodman, Helene; Brace-Govan, Jan - Volkswirtschaftliche Fakultät, … - 2006
This paper performs a comparative analysis of niche brands. Within surfing and snowsport markets, key companies, with distinctive brand names, market specifically to their respective subcultures. Each brand embodies an individuated personality, markets according to unique criteria and evolves...
Persistent link: https://www.econbiz.de/10008681019
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STEREOTYPES IN CONSUMERS’ PRODUCT EVALUATION BASED ON THE COUNTRY-OF-ORIGIN
STOENESCU, Roxana-Denisa G. - In: SEA - Practical Application of Science (2014) 5, pp. 623-630
This paper focuses on the concept of country-of-origin and its effects on consumers’ product evaluation process. Given the increasingly competition in the context of a global market, nowadays it has become a difficult task to create and maintain a sustainable competitive advantage. Consumers...
Persistent link: https://www.econbiz.de/10011079569
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La linea commerciale Vivi Verde Coop : andamenti, diffusione e prospettive future
Brasili, Cristina; Marchese, Aldo; Barducci, Lucia; … - Dipartimento di Scienze Statistiche "Paolo Fortunati", … - 2013
Social, cultural and demographic changes due to economic growth lead to changes on food production patterns. Increased instruction levels, strong urbanization and consequent depopulation of rural areas, increased number of working women, increased wealth of families, growth and differentiation...
Persistent link: https://www.econbiz.de/10011228045
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Wine packaging: marketing towards consumer lifestyle to build brand equity and increase revenue
Barber, Nelson; Taylor, D. Christopher; Deale, Cynthia S. - In: International Journal of Revenue Management 4 (2010) 3/4, pp. 215-237
The wine industry considered product quality as key to increasing competitiveness. However, when wines are perceived quality neutral, regardless of other existing differences, consumers will substitute one wine for another exposing producer to intense price competition. To differentiate wines, a...
Persistent link: https://www.econbiz.de/10010669600
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La linea commerciale Vivi Verde Coop : andamenti, diffusione e prospettive future
Brasili, Cristina; Marchese, Aldo; Barducci, Lucia; … - Dipartimento di Scienze Statistiche "Paolo Fortunati", … - 2013
Social, cultural and demographic changes due to economic growth lead to changes on food production patterns. Increased instruction levels, strong urbanization and consequent depopulation of rural areas, increased number of working women, increased wealth of families, growth and differentiation...
Persistent link: https://www.econbiz.de/10010705955
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Was verdienen selbständige Künstler?
Hummel, Marlies - In: Ifo Schnelldienst 47 (1994) 10/11, pp. 15-22
Jahresarbeitseinkommen erreichten, während die Künstler der Bereiche Musik und Bildende Kunst unterdurchschnittliche Jahresarbeitseinkommen …
Persistent link: https://www.econbiz.de/10005048196